Unapologetically Bold
Redefining Women's Leadership in Fitness & Business
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Sara Kooperman, JD
SARA KOOPERMAN, JD - What does leadership look like when women lead on their own terms? Unapologetically Bold brings together a powerhouse lineup of international female leaders who are breaking barriers, disrupting industries and reshaping what it means to lead in fitness, wellness and business.
From tech founders and legal changemakers to fitness disruptors and executive coaches, these stories don't just inspire, they challenge the status quo. Whether it's turning a struggling studio into a tech platform, finding light after public online hate or rebuilding from burnout to breakthrough, every chapter is a reminder that you don't need permission to lead boldly.
Spotlight on Sara Kooperman: Fitness Visionary, Legal Mind & Relentless Trailblazer
From the basement to the boardroom, Sara Kooperman, JD, has sweated, stumbled and sprinted her way through a career that redefined the fitness industry. What began as a law student's stress-relief aerobics class in a basement (complete with $3 drop-ins and cassette tapes) transformed into a lifelong mission to move minds, bodies and an entire profession.
In her unapologetically honest chapter of the FREE eBook, Unapologetically Bold, created by Mel Tempest, Sara shares how that single class became the foundation for SCW Fitness Education, WATERinMOTION and multiple fitness education brands that have empowered more than 100,000 fitness professionals worldwide. From startup hustle to industry leadership, her story celebrates the messy middle, where laughter, late nights and pure determination collide.
But, it's not just her business acumen that defines her, it's her bold philosophy: Show up. Speak up. Don't back down. Especially when you're the only woman in the room. With humor, grit and a fearless refusal to play small, Sara reminds readers that leadership isn't about waiting for permission, it's about claiming your seat, even when no one's expecting you (and few are looking!).
Sara expands on her journey in her best-selling book Fit For Business (available on Amazon), where she shares the behind-the-scenes lessons of building one of the most trusted names in fitness education, balancing strategy, sweat and a whole lot of heart.
These powerhouse women are reshaping the fitness and wellness industry in bold, innovative ways:
- Edwina Griffin blends 30+ years of expertise in fitness, mental health and leadership, now leading virtual wellness tech through AtOne.
- Analee Matthews is an award-winning writer and editor behind major fitness publications through her business, All Smiles Creative.
- Allison Flatley, a respected consultant and former HFA Board Member, mentors fitness leaders through strategy and engagement.
- Joey Toutounji, aka Feel Good Joey, uses her marketing agency, COM Marketing, to empower wellness businesses to grow with impact.
- Rachel Young is a consultant known for product development, revenue growth, and strategic leadership.
- Laura Munkholm, co-founder of Walla, helps boutique studios scale through heart-led tech and hosts the Well, Well, Well podcast.
- Jen Dugard, Founder of MumSafe, is a pre/postnatal fitness expert raising standards globally for maternal care in fitness.
- Wendy White, Chief Marketing Officer at Daxko, leads global fitness brand growth through marketing innovation and mentorship.
- Joanne Groves, a myth-busting educator, helps trainers and clubs ditch outdated methods for evidence-based solutions.
- Rosanna Tucker is a fitness entrepreneur with a strong foundation in sports psychology and therapy.
- Tracy Minnoch Nuku, podcast host and author, champions midlife women through SexyAgeing.
- Mel Tempest, Founder of Ignite Fitness Business Events, is a globally recognized club owner, podcaster and fierce advocate for women and independent fitness businesses.
This isn't just an eBook. It's a rallying cry for women who are done playing small and ready to lead loud, live bold, and lift others higher.
Inside you'll discover:
- How to pivot with purpose;
- Real stories of reinvention and resilience;
- Leadership lessons that blend impact with integrity;
- Why authenticity is your biggest.
Download it today at: amzn.to/4o7wJCq

