Here's What You Can Do Right Now to Improve Your Business
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I have worked with many gym owners who have had success with the simple formula I'm about to give you. Now, this formula will work no matter what stage of your business you're in: (1) if you're barely keeping your head above water; (2) if you're stuck in the middle and have become stagnant; or (3) if you're rolling right along and want to capture more market share.
The first thing you need to do is set goals. Yes, I know, many of you already have goals, but many do not. I talk to many gym owners who just know they need more sales, but they don't have any real goals. So, set very specific goals. No matter what goals you have set for yourself, bump them up... You will decide how much bigger you choose to make them. Double them if you like, but you decide. I suggest you do this because there are way too many gym owners who will sell themselves short, and the goals become too small... It costs absolutely nothing to think bigger.
Here's the second thing I want to suggest: Prepare a plan of action to match these new goals. For example, if your new goal is 100 membership sales, write out what would have to be done in order to hit it. In short, raise your action level to match the new goal you have set for yourself.
Here are four things to consider:
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