Club Insider

Crunch Fitness West Florida Launches CrunchTV

Instantly Drives Millions of Member-Generated Social Media Impressions

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Crunch FranchiseCHICAGO, IL - Crunch Fitness West Florida, part of one of America's leading health club chains, best known for making serious fitness fun through unique programming and cutting-edge training, just got even fitter. Crunch has announced that it has launched #CrunchTV, which turns its gym TVs into a social media digital signage network, giving members their instant "15 seconds of fame" and the gyms a robust marketing platform.

Powering #CrunchTV is UPshow, the leading in-venue social media display network. With word-of-mouth being the best form of marketing in the fitness industry, Crunch partnered with UPshow to maximize both member and trainer social media content posted from within the gym. In the first month, which currently covers five locations in Florida with five more expected in September, Crunch West Florida has reported 7.5 million social media impressions and 150,000 engagements. Driven by over 1,200 posts, #CrunchTV has also created a dynamic Social CRM of its most influential customers (those with followings of 5k - 150k).

Geoff Dyer, President of Crunch West Florida, said "UPshow's platform has really upgraded our member experience in a short period of time. Our members are serious about fitness and not afraid to show it, so we're harnessing that energy using our TVs that we've transformed into enhanced 'selfie' engines. More importantly, it also gives our management team an opportunity to celebrate members and staff while they are working out --by providing information that enriches the gym experience-- whether it is news about classes, events, promotions or general fitness education."

Matt Gibbs, CMO and Co-Founder of UPshow, added, "Bringing the Jumbotron Effect into the gym is what we set out to accomplish with Crunch Fitness, and we're thrilled with the initial results. #CrunchTV is a way to enhance customer loyalty, and so far, it has delivered huge exposure for the brand and its locations. We look forward to working with them to keep the momentum going."

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