Key Pieces of Advice to Make Your Club Better
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Over the years, some of my most read articles have essentially been lists of key pieces of advice. Whether it be a list of mistakes to avoid or a collection of to-dos, it seems that fitness business owners love a good checklist. In this article, I've asked for key pieces of wisdom from several members of my team and fellow leaders at ClubReady. These leaders have years of experience working with top industry brands like 9Round, UFC GYM, Club Pilates, Pure Barre, CycleBar, The Max Challenge, CKO and many others! Several of them have also owned gyms, nutrition coaching or fitness consulting businesses. Here are their answers when asked, "What's the #1 piece of advice you'd give a studio/club owner?" As you will see, it was nearly impossible to narrow it down to just one thing!
"Understand the tools available to you and how they can help your business. Choose the best ones for you and take the necessary time to learn how best to use them." -Adam Faris, Director of Customer Success
"Actually be there, either physically or virtually. Look at the reports that are at your fingertips. Keep an eye on your payroll. Understand that personal training sessions are like tiny piles of cash waiting to be picked up. Use your club management software's tools to prevent fraud and develop processes to identify and prevent theft (weekly emails, calling/SMS members to verify sessions, review member data for missing/duplicate emails, fingerprint scanning, control permissions, expire sessions for relocation or medical cancels). Finally, stay in your wheelhouse. Most gym owners are FANTASTIC sales and fitness people. They tend to be HORRIBLE attorneys, accountants and admininistration people. Get professional help where you lack experience BEFORE it's a problem." -Judy Prince, Client Relationship Manager
"Hire a great manager if you cannot dedicate the time yourself. Develop a process and stick to it! Figure out your daily, weekly and monthly marketing and internal tasks. Keep an eye on your draft reports to ensure all members are paying, and follow-up when they don't. Take the time to understand your local and state sales tax. Don't assume anything when it comes to taxes! Find out for yourself what should be taxed, and set up your sales packages and POS accordingly." -Rick Pomygalski, Sr. Account Manager & Current Gym Owner
"There's a fitness studio or health club on every corner nowadays. People can get a good workout anywhere they go. Be better than just a good workout. Get to know your members; make a connection. Be authentic and humble. If you can give your members a great workout, and they feel connected, they'll come back." -Fred Elias, Vice President of Business Development
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