"2016 In Review"
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Justin Cates, Assistant Publisher of Club Insider
Here we go again! Thanksgiving dinner was delicious; college football's bowl season is in full swing; and the holidays are upon us, culminating with ringing in the New Year of 2017. That means it's time for Club Insider's "2016 In Review." As always, this year, our goal was to bring you informational and inspirational stories of health and fitness club industry knowledge and success with a fresh lineup of cover stories, in-depth best practices articles from our team of Contributing Authors and timely news and thought-provoking insights in Norm's Notes. In 2016, we hope you have enjoyed what you have read and have been able to use this information to better run your health and fitness club business.
Looking forward to 2017, we will celebrate our 25-year, silver anniversary milestone at Club Insider next November. We are excited about the implementation of some planned initiatives throughout the year to continue increasing the value of our publication to our Readers, our Authors and our Advertisers. We are honored to have you with us. With our Mission, "To help the owners and operators of health, racquet and sports club professionalize their clubs and gain the trust and business of their community," we plan to continue to be The Pulse of the Health and Fitness Club Industry. Thank you for reading Club Insider.
A Summary of Our 2016 Cover Stories
Our January Edition featured an interview with Diane Kelton, President of Baptist Health/Milestone Wellness Center, in Louisville, Kentucky, as well as several fantastic staff members: Lisa Groft, Maria Bernard, Jeff Howard, Priscilla DeSpain and Chuck Bent. Baptist Health/Milestone has been around over 30 years, graduating to a 70,000+ square-foot facility in 2000. In that time, they have learned to create health and fitness success in their members' lives. At Baptist Health/Milestone, "Where You Matter Most," it shows, as they have won the Best Fitness Club of Louisville Award three times in a row. I reached out to Diane for an update and received these comments:
"2016 has brought more and more competition, particularly in the increase of boutique facilities. While there has been increased competition, our membership numbers have continued to remain strong. In 2017, we will focus on our membership sales systems and marketing to ensure growth in our membership numbers. Personal training and our Healthy Solutions weight loss program saw their best years ever, helping many improve their lives through better health. In 2016, we added 15 new pieces of cardio equipment, a new line of Matrix strength training and replaced our cycling bikes with M3i Keiser bikes. Overall, 2016 proved to be a good year for us, and we hope 2017 will be even better."
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