2014 In Review
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Just as the leftovers from this year's Thanksgiving feast are running low, we are gearing up for the holiday season and even more feasting. With all these delicious temptations on the table, it is hard for even the most disciplined to keep fully fit and trim this time of year! But, before we give ourselves more reasons to get those extra workouts in, let's close out the year with Club Insider's "2014 In Review!"
As always, 2014 was an exciting year with a lot happening in our industry and the public continuing to better understand our industry's mission of being a key resource for them in their quest to be healthy and active. Like those seeking to do well with their bodies, we have strived to help owners and operators of health and fitness clubs to do well for their mind and business. This year, we shared some great cover stories that, if studied, can help your club business grow and become better. Our Contributing Authors provided more tools for your toolbox with a lineup of Best Practices articles that was hard to beat! And, of course, we continued to share industry news as it happened with both published press releases and volumes of Norm's Notes.
Our Mission is "To help the owners and operators of health, racquet and sports clubs professionalize their clubs and gain the trust and business of their community." We hope you have found value in this year's Club Insider editions and that this month's article offerings will add to your knowledge and expertise heading into the New Year.
A Summary of Our 2014 Cover Stories
We began the year with a cover story on Greta Wagner and the Sports Center at Chelsea Piers in New York City, New York. This incredible complex is one of the great stories that illustrate the resilience of the American people, especially New Yorkers, following 9/11 and Hurricane Sandy.
Our February edition featured a cover story by this author about a topic I truly love: Marketing. In this feature, a brief history of the evolution of marketing was given, as well as a step-by-step guide to getting started with social media and other modern marketing mediums. It also included interviews with several industry experts on the subject, including: Mike Grondahl, Derek Barton, Casey Conrad, Bill McBride, Terry W. Browning, Sherry Robb, Tracey Bourdon and Nancy Trent.
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