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Ownership

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Thomas PlummerThomas Plummer

Owning your own business is the dream that wrecks so many sleepless nights, causes family fights and pushes friendships to the limits. Once you catch the ownership fever, it often becomes an obsession that fills your head every waking moment, and the emotional attachment is what sends a usually normal person down the path of "I have to do this no matter what it costs me or my family."

But, out of every ten owners in the fitness world, there are really only about four or five who should have actually opened their own business. Everyone deserves the right to fail, but far too many people that chase the fitness business dream should have never taken the leap from employee to owner.

The point of decision rests upon the reasons you want to open a business for yourself, or why you want to buy one from someone else. In many cases, the reasons a person has for wanting his own business are wrong in that his expectations for the new business won't lead to financial success simply because the person is expecting the business to solve problems that he has never solved before for himself. If you have been an unreliable, lazy employee for someone else, why will you become a motivated, on-fire person for yourself? You can't step up to your own business if you have never stepped up to prove you have the talent and ability to someone else. What are the bad reasons to open a business?

•You don't really want to do the work; you just want to "manage" others. Lousy employees make even worse owners. If you don't know how to work, you sure can't teach others how to get it done. For example, if you are the type of person that just cruised through a shift at your last job, hangs on the phone sending text messages, checks the scores on the internet and spends a lot of time only working as needed, you are the last person who should ever open their own business.

•I will hire a bunch of people who know what they are doing and just get the business started. If you want to open a fitness business, you should work at the front counter for a few months, become a certified trainer and actually work some people out for awhile, learn to sell memberships successfully and travel to financially successful gyms where you can pay the owner to hang out for a few days to see how money is really made. If you are not willing to do this, then you should not open a business because you can never manage something you don't understand.

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