The 2018 Club Industry Show
A Report by Club Insider's Friend and "Roving Reporter" Angie Pattengale
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The Club Industry Show is the show where "better businesses are created." This year, October 24 - 26, in Chicago, there were events inside events, which made it a show with something for everyone to choose from. Attendance was up over 20%, and you could see it when making your way through the expo hall, popping into networking events or sitting in on any of the 90+ available sessions. The Club Industry Show included the Wellness Symposium, the CEO Summit, Educational Conference (with 9 different tracks!), Trade Show & Expo and Networking Events throughout its three days. It was three days of learning, growing and connecting, and the hosts at Club Industry aim to please. Every year that we attend is another year that we appreciate the hardworking staff of Club Industry who put together a huge event that is delivered excellently by the Club Industry Team... and with a personal touch.
Under the same roof were co-hosted events that Club Industry worked to collaborate on in order to better serve the bigger industry-at-large. These co-events included the Medical Fitness Tour and Personal Fitness Professional's (PFP's) 'Take the Leap' intensive. These events were very different, and yet, they furthered the education and understanding of the people they served in equally important ways. There were experts in medical fitness who educated trainers and allied health professionals for expansion upon their scopes. There was even a full day with business experts for personal trainers to learn from and discover their ability for successful fitness-business-for-life.
Health club and studio owners, managers and CEOs might represent the biggest audience in attendance, but they're not the only fitness pros who benefit from what Club Industry has to offer. Personal trainers, wellness professionals, sales and marketing pros and anyone who wants to better understand and engage in the trends and technologies that power our industry are at this show. And, it was all covered to expand personal empowerment and for the assessment of the true potential of the attendees.
The message by keynote speaker, Ford Saeks, resonated throughout the show: "Superpower Success: Unleashing Your Inner Superhero." It was a great way to kick off the events that followed, and it geared us up for stretching ourselves (figuratively and literally). First, by being part of the action (the learning, growing and connecting action). Next, by ditching self-defeating habits and re-focusing on what not-to-do, as opposed to the never-ending to-do list. These are concepts that stretch us outside of one event or another and reach us in our personal, individual and unique sets of life challenges (and life victories). Though we are part of these events, and we are 'all-in' in our presence, there is still a life outside of the hub-bub of fitness conventions. So, get on the show train, enjoy and engage in these events and then take the knowledge with you to really apply it to your life, both in and out of business.
Consider Club Industry in 2019; We Hope to See You There!
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