Club Insider

20 Years!

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  • December 1993

20 Years! WOW! This is the first edition of our 20th year, and I'm so pleased to be writing this for you on this special occasion. WOW! 20 Years! My, oh my, how time does fly!

Who do you love? After nearly 40 years in the health, racquet and sportsclub industry, including the past 19 years as Publisher of Club Insider, I've come to one very important conclusion. My conclusion is that the paramount question you and everyone in our industry needs to be sure we know the answer to is, "Who do you love?"

So, I ask you, "Who do you love?" Of course, you love your family and friends. But, do you love your members, your customers? Or, do you just love their money? That's a question I challenge all of you to answer. That's a question that will empower you to make the best possible moves in your club business much more often than you make incorrect moves. Simply asking yourself this question each time you're challenged by a member or a guest in your club will calm you and make you think carefully before you act.

You and I both know members can be challenging. Shoot! They can drive you crazy sometimes. The key, I've found, is to bend over backwards to smile and be nice in even the most hostile and irritating situations you have. This is where the great operators in our club industry have prospered. They've prospered because, when the time comes that they must make a tough decision involving a member's problem, a request or a wish, they've asked themselves the very important question, "Who do you love?" Don't forgot to ask this question because, if you forget, you'll be thinking in business without the benefit of making decisions based on what's best for your business and not what's best for your personality or mindset for that particular day should you be one who's prone to mood changes. Yes, I wrote mindset for that day because you and I both know it can be easy to arrive at work without having your game face on and being ready to put up with the challenges of the day.

Who do I love? First, like you, I love my family. Next, I love the people I serve with our monthly Club Insider product. Yes, I love you. If I did not, do you think it would have been possible for me, working here in my home office for the past 19 years, to have done so without a true love for the work I do and love for the people we serve with Club Insider? No, it would not have been possible.

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