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Black Box VR

The Virtual Reality Gym Experience

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I was born in 1985, the year that the most successful video game franchise in history began: MARIO. I didn't jump on the bandwagon until Super Mario 3, which is still my favorite video game of all time. But, as I played the Mario trilogy, and future iterations of it, I was pretty active. I built my calves by jumping up and down as I completed another level. I worked my triceps as I threw my controller to the ground when I lost. I was completely invested! I'm joking, of course.

Ironically, the future of the health and fitness club industry must become completely invested in participants like me, but its participants aren't going to be invested in the experiences of old. Yes, keep those experiences for the members who expect them, and adjust accordingly as their demand decreases. BUT, know that you must create experiences for the members like me... Millennials and Gen-Z who truly want a reason to leave work, not to mention the house/condo/apartment in which we reside to improve ourselves.

Full disclosure, we Millennials and Gen-Z are completely spoiled. Compared to the generations that came before us, things seem pretty amazing. We do have some concerns, but we are happy. However, spoiled also means we are bored, and it takes a lot to get our attention. This is the smartphone generation where there is an exact five-second attention span; however, if you can break through in that short span of acknowledgement, you might have a customer forever...

So, how do you do that? Outside of my own preconceptions, I don't know those answers, but it is my job to know the people who do. This month, you will hear from someone high on that list: Ryan DeLuca, Co-Founder and CEO of Black Box VR. I urge you to read on because his experiences at the advent of the Internet with Bodybuilding.com; and now, with the invention of a true virtual reality fitness experience, Black Box VR is a model for the future that cannot be ignored. I invite you to read on.

An Interview With Ryan DeLuca, Co-Founder and CEO of Black Box VR

Ryan DeLucaRyan DeLuca

Club Insider (C.I.) - Where were you born, and where did you grow up?
Ryan DeLuca (RD) - I was actually born in Seoul, South Korea. My parents were in the military for a few years while I was a little kid. I was born there, but I pretty much grew up in Boise, Idaho. We moved to California for a little while, and then, by the time I was five years old, I was in Boise, Idaho and have been here ever since.

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