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Why Everything in Life is About Fighting Change

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Thomas PlummerThomas Plummer

The original title for this article was going to be something about a day in the life of a consultant and what we all can learn from a typical day's worth of calls that I do whenever I am in town. Even as I wrote the first sentence, I found myself bored.

But, as I started to look at the themes from all of my calls during the last few weeks, a pattern started to emerge. Virtually every call out of 30 could all be broken down into one theme: an owner's inability to accept rapid change and then move on. Each problem was not a problem of business, but an underneath issue of an owner who was fighting change that was being inflicted on his business by outside forces.

There was a book out a few years ago called, It is not the big that eat the small, it is the fast that eat the slow, by Jennings and Haughton, that seems to become more relevant every day. In small business, and especially our industry, change is occurring at the most rapid rate in the entire history of the industry, and few owners and managers are geared toward managing and adapting to this change.

Here are a few of the reasons accepting change is so hard for so many:

Many were lucky rather than good: Being first in a market, owning a great location, owning a new concept or just being the only option in the market might make you wealthy, but it never proved you were any good at this business. Increased competition always validates one thing: you either have talent or you were the luckiest dude on the planet. Many are lucky, few are good operators when the pressure arrives, and you realize that you never really understood how to make money in your business.

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