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One of the main challenges for any club is to keep members coming back through the door. Whenever it is the trainer's intention to focus on safe and effective instruction that rouses the interest in health and fitness amongst members (all while using the club's facilities), there is a win-win for the trainer, the club and the desired fitness goals of both existing and new clientele. The quality of a health club's personal training staff can be the key to keeping members coming back for more.
The importance of keeping a top-notch personal training department in your club cannot be understated. A constantly evolving fitness industry and increasing health awareness equals a growing number of health clubs expanding their offerings to include or improve personal training services. Generally speaking, personal trainers account for a large share of health club profits. Even in the event that a gym's memberships and member participation start to decline, there is still significant opportunity for increased profits from personal training services which translates into increased new member potential.
When comparing member retention to the club's personal training department, there is a strong correlation; according to the results of a recent census of health clubs by the International Health, Racquet & Sportsclub Association (IHRSA), personal training is the most commonly offered program, with a robust 91% providing this service. More than 50% of these clubs state that personal training is among their top five most profitable programs.
The Need for Certification
While it may be possible for some fitness instructors to start out without a certification, they are often encouraged or required by their employers, their clients and their insurance carriers to become certified. A club that requires the proper certification for its personal trainers shows its clientele that they are working with professionals who have the specialized knowledge base and skill set that is required to properly perform the job.
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