Inside the Red Room With CEO, Joey Gonzalez
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Having numerous friends who live in Los Angeles and New York, I've seen social media posts about Barry's Bootcamp for years. As an industry participant, it's also my job to know about the always expanding plethora of brands our industry has to offer. This month, those two meet in the following cover story about Barry's Bootcamp. Within this story, you will hear from Joey Gonzalez, customer turned instructor turned CEO of Barry's Bootcamp, and his incredible journey with the brand. You will also hear from Jon Canarick, Managing Director of North Castle Partners, about their investment/partnership in Barry's, what they look for in companies like Barry's and what they bring to the table in partnership. So, let's dive right in!
Barry's was a boutique before boutique was, well, anything... Founded in 1998, it would be more than a decade before the industry heard the word "boutique" and the ramifications that movement has brought. Being first to the party, though, does not mean one can rest on their achievements of old. Joey Gonzalez saw this and continued to evolve the Barry's brand into what it has become today. As boutiques have now popped up everywhere, Barry's has evolved to keep pace and remain a market leader. Utilizing a more conservative approach to growth than many, Joey is also ensuring Barry's will be a constant as others undoubtably come and go.
The concept of Barry's is simple, but its execution of the concept is where the magic happens. This has created a loyalty among its users that can only be described with one word: Family. This month, inviting Club Insider into the Barry's family, I invite you to read on as Joey Gonzalez takes us into the Red Room and discusses what Barry's is all about.
An Interview With Joey Gonzalez, CEO of Barry's Bootcamp
Club Insider (C.I.) - Where did you go to school, and what did you study?
Joey Gonzalez (JG) - I went to USC and studied Humanities with an emphasis in Theatre. I had actually been an actor growing up. I joined SAG when I was 13 and worked in film and TV. I had a career all throughout high school then went to college to continue to pursue that.
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