Club Insider

Norm's Notes for May 2019

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Norm CatesNorm Cates

Hello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 305th monthly edition! Can you believe it's already May? WOW! I don't know about you, but I'm amazed at how FAST TIME'S FLYING BY! Next thing you know it'll be Christmas time... again!

Is America a GREAT COUNTRY, or what? This month, I'm going to add some countries to this monthly salutation to you all, so that hopefully, those of you reading our Club Insider in another country have not been and will not be upset at me for not mentioning your country! So, here goes: Are Canada, Mexico, England, Germany, Italy, France, Spain, Mexico, Ireland, Japan, Greece, Turkey, Sweden, India, China, Australia, New Zealand, Egypt and ALL others I've NOT mentioned, GREAT COUNTRIES, or WHAT!? Yahoo! That ought to do it! THANK YOU ALL for reading Club Insider! We appreciate you making Club Insider part of your life every month. Don't forget now folks... Club Insider subscriptions are just $89 for one year, and that gives you 12 printed editions of Club Insider, along with online access to all 305 past issues of Club Insider (over 10,000 pages of content)! In essence, for just $89 you get what amounts to an excellent history of the past 26 years of our industry. So, I urge you to subscribe today if you have not already!

■This month's Cover Story, written by my partner and son, JUSTIN CATES, is the amazing result of a nearly two-hour telephone interview Justin had with CHRIS STEVENSON, a great, young, truly up and coming entrepreneur in our industry who was just elected to IHRSA's Board of Directors in March. If you would like some new and refreshing ideas that you may be able to adopt to your club operations, then I recommend that you DO take the time to read this story in its entirety! I predict that YOU WILL BE GLAD YOU DID! Great job on the interview and cover story production, CHRIS and JUSTIN!

■In honor of the recently celebrated National Small Business Week, we're presenting a special article by MS. KRISTEN DEAZELEY, a Public Affairs Specialist with the Internal Revenue Service. She dropped by our Booth at the IHRSA Trade Show in San Diego in March, and during our conversation, the idea of her writing an article for you, our Club Insider readers, came up. She's been very efficient with her follow up on this since then, and I want to THANK her for her contribution of this well-done article!¬†Folks, check out Ms. Kristen Deazeley's Article on Page #26.

■I bank with several banks, including Wells Fargo, and I write this today on behalf of all of you club owners and suppliers out there who very likely will feel the same way that I do about the TV Ads Wells Fargo ran during the Kentucky Derby coverage. Essentially, in a very badly conceived Wells Fargo TV ad promoting an app for their customers that allows them to view all their online relationships with suppliers, such as you health club providers, they outright suggested to millions of Kentucky Derby viewers that, if they were health club members, and they were not using their health club membership regularly, that their app on their phone will allow them to quit the health club without even going there!

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