Club Insider

How to Develop a Fitness Center Business Plan

  • For this article, Log In to:
  • View eVersion View eVersion | Download PDF Download PDF

Jim ThomasJim Thomas

Running a gym or fitness center is a dream for many people. The work is rewarding, and you are your own boss. However, having success is harder than many people realize. Although your work is important, you must make a profit when running your business. Developing a fitness center business plan will take some work. But, it is well worth the effort because it should become the road-map for your business. If you want to have success running a fitness center, you need to follow three key principles:

  • Put Members First;
  • Reduce Expenses;
  • Market to New Clients.

Put Members First

A lot of fitness centers are difficult for members to enjoy. Building a quality experience for members isĀ first on your priority list. There are many fitness options that your members can choose from. If it is not fun for members, they will choose somewhere else for their fitness needs.

The common mistake here is not creating a member experience that keeps people wanting to come back. They will only join and come for their reasons, not yours. Why should prospects choose your fitness center over all other options? What are you providing that others aren't?

To view the full article, please Log In.

If you are not a Paid Subscriber, we welcome you to Subscribe Now.

Back to Edition