What Do They Mean to Your Staff?
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Core values; what do they mean to your staff? If they do not have meaning to your staff, then they are not being used as the powerful tools they could be. Core values are the values that your organization has defined as the elements that support the integrity, vision, mission and promise of your organization. Ideally, there are 3 - 5 core values (any more than that will be diluted and too difficult to remember, let alone deliver) that guide the actions and intentions of every single staff person and decision in your organization that point toward achieving your purpose. Sometimes, they are referred to as your "true north."
An example of core values might be the following:
Mutuality, Authenticity, Sustainability, Not for Self and Respect for the Individual: These core values are actual client core values, and I must say, some of the best that I have seen.
Others include: Do the Right Thing, Have a Positive Impact Every Day and Live the Three-Thirds Lifestyle.
I could cite numerous examples, but that is not the point of this article. The point of this article is you may (or heaven forbid, may not) have created a set of core values for your organization. If you have, that's very good. If you have not, then it is time to make a commitment to values that speak to and for your organization.
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