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A Simple Approach to Membership Sales Training

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Jim ThomasJim Thomas

The biggest mistake we see over and over with sales training is that it's done just every so often, every 30 days or longer. Gym owners get so busy putting out fires and handling operational issues that sales training gets pushed down the priority list until it becomes an emergency.

Any sales training that is done is many times done in a half-day or full-day format and is typically not specific to the fitness industry. When done in this fashion, sales training is not the focal point of the sales team and becomes ineffective.

What would you tell a member that wanted to get in the best shape of their life?

If you don't work out on a regular basis, you'll be out of shape and won't accomplish your goals or get your desired results, right? You'd want your member to attend the gym 4 - 7 times a week if they want to get in the best shape of their life, right?

Well, sales training needs to be just like a successful workout program; it needs to have frequency, it needs to be varied and the length of it should be based on your goals.

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