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30 Tips for a FUN and PROFITABLE Club Party

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Karen Woodard-ChavezKaren Woodard-Chavez

Member parties can be very powerful, cost effective events and can provide a quick return on the investment component of your club's promotional mix and retention program if properly produced. Some clubs have GREAT results. But, many clubs have disappointing results.

Remember that every member party is an opportunity to invite members, deepening those relationships, AND to invite guests and new member prospects to create relationships with them for the specific intention of creating sales within two weeks of the party. Never let us forget this important point that parties are about BOTH retention and new member referrals.

Implement all points of the check-list below, without deviation, and you will have a very successful and profitable party. As you read through this list, assess what points you're already doing well, what points you may not be doing at all and what you can do differently to improve the outcomes of your parties.

A Successful Party Checklist

  1. 1. Include the event as an item in your advertising and marketing budget.

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