Club Insider

"Insider Speaks"

Cool People Like Cool Things

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Derek BartonDerek Barton

So, I was talking to my long-time friend, Norm Cates, at IHRSA 2015 in Los Angeles. I always enjoy his passion for the health and fitness club industry. In the course of our conversation, he says, "Our industry should be more important to America."

That is a very profound statement, one that caused me to reply, "How, 'bout if I tackle that subject in my next article for you?" Our beloved Publisher and Editor welcomed it with great enthusiasm.

What echoes in my mind since that conversation is what my Creative Director friend, Jack Fund, said to me, "Cool people like cool things." So I had to ask myself, is the health and fitness club industry a "cool thing?" I first had to define, what is a "cool thing?"

I started writing things down that I thought were cool when I did them: Riding a dirt bike in Australia; skydiving; making a hole-in-one in golf; going to a Springsteen concert in New Jersey; diving off a waterfall in Hawaii; bungee jumping off a 224' crane; acting and doing stunts with James Garner in The Rockford Files and Bret Maverick; watching Steve Jobs give his famous keynotes live at MacWorld; meeting my baseball hero, Mickey Mantle; jumping into an alligator pen at the San Diego Zoo when I was in college (okay, that was stupid, but my friends thought it was cool at the time)...

I stopped at ten "cool things." Out of that list, 7 out of 10 were physical things. For each of those seven, I had to be in good physical shape in order to achieve and enjoy them, from which I guess, we can conclude that being in good shape is important when it comes to doing those physical things we love to do.

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