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Boost Your SEO With Video

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Casey ConradCasey Conrad

We all know the importance of search engine optimization (SEO) in business. The more optimized your website is, the greater the chance that new prospects will find you during their search for a solution to their fitness challenges and concerns.

Unfortunately, although there is a high level regarding the need (and desire) for good SEO, there is a lot of confusion as to how to attain it. Let's face it, Internet marketing is complicated, and to make matters worse, it is constantly changing. Keywords and phrases, meta tags, quality and timing of posted content, as well as word order all play a significant role in whether or not you achieve better optimization and how quickly it can happen.

One strategy that is critical to today's search engine optimization is video. Google, the world's largest search engine, is video friendly. One reason is that their goal is to make searchers happy. Because of its interactive nature, video gets more clicks and typically keeps viewers longer. A second and obvious reason as to why Google likes video is because they own YouTube, the world's largest video uploading site.

Boost Your SEO With VideoFrom a business owner's perspective, aside from video being preferred by Google helping to obtain better search rank, consumers and prospects love video. Videos get shared on social media platforms like Facebook, Twitter and Pinterest and have a greater chance of receiving backlinks from other sites. Video is more personal, which allows a business to create a greater connection with both prospects and members. And, video can create a level of credibility on the Internet that doesn't happen with blog postings alone. All of this means it is important that your club is leveraging the power of video in your Internet marketing efforts. In order to maximize your video's quality and effectiveness, let's go through a checklist of the things you must pay attention to when creating your video.

Camera Choice

Smartphones and iPads have revolutionized video creation. iPhone users can take HD video footage, and with Apps like iMovie, Magisto, Video Editor, Reel Director and Splice, they can edit right on their device (albeit a small screen to work with). And, if for some reason you don't have or don't want to use a phone or smart device for recording the video, USB video cameras are inexpensive and simple to use (Of course, for those of us who are Baby Boomers, there is a bit of a learning curve!). The bottom line is that you want to record with any device that: (A) allows for high definition quality (HD) and (B) can easily be edited to mix clips, remove footage you don't want, and quickly add music, voice overs and intros and outros.

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