Matrix Fitness and Smart Fit Announce Partnership
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SAO PAULO, BRAZIL - Matrix Fitness and Smart Fit have announced a partnership for the premium equipment provider to equip 200 Smart Fit facilities within the next three years.
Like Matrix Fitness, Smart Fit has grown aggressively. Based in Brazil and with more than 850 facilities across Latin America, the gym chain grew 34% last year and now reaches more than 2.7 million customers with plans for continued growth in the next three years.
"We need a trusted partner to help us reach our growth goals across the region," said Edgard Corona, CEO of Bio Ritmo Group, the parent company of Smart Fit. "Matrix is able to give us consistency and perfect brand solution for the cardio and strength zones. The Matrix combination of innovative designs, excellent product quality and service is a winning combination for us at Smart Fit all over the continent. Matrix will help us reach our goals, and together, we will bring high quality fitness to more people."
"We are excited to partner with Smart Fit. They are a leading provider in the regions they serve, and their mission to make fitness accessible to more people will positively impact their communities and our industry," said Jason Lo, CEO of Johnson Health Tech Co., Ltd., the parent company of Matrix Fitness.
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