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The Great Untold Secret About Exercise

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Bruce CarterBruce Carter

Why is it that there are more health clubs than ever yet more overweight people than ever? With all the focus on exercise and all the efforts clubs have put on retention, why is it still one of the main problems in the fitness industry?

Why is it that 9 out of 10 people know it is better to take the stairs instead of the escalator, yet only 1 out of 10 actually take the stairs when given the choice? In fact, a USA Today poll showed that 93% of those interviewed felt that exercise was one of the most important things they could do to improve their life, yet only 17% were doing it.

Clearly, something is missing. There is a great untold secret about exercise, and it is not what kind of exercise to do or how to do it. It is about how you get yourself to do it, any of it, and keep doing it.

What is lacking is the required motivation that gets people to truly act and go beyond agreeing to the value of exercise, joining clubs and reading about exercise. As obvious as this may seem, there is the big obstacle with exercise motivation.

The vast majority of non-exercisers truly think they are motivated but simply don't have the time, energy, or money. They feel that, because of their desire and interest in exercise, they therefore are automatically motivated. This could not be further from the truth.

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