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Everyday Things You Can Do To Improve The Bottom Line In Your Health Club

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Jim ThomasJim Thomas

Whether you own, manage or you're a sales rep in a health club, it's important to keep your focus on the primary activity that keeps your health club growing, and that's new member prospecting.

New membership sales and membership renewals will never happen if you don't have anyone to talk to. However, health club prospecting is not meant to be just waiting for the phone to ring. It's about finding prospects who can and will buy a health club membership. That's a skill set you want to continually work on and then use as a key part of your daily health club activity.

Here are some daily prospecting habits that are easy to do.

  • Pick up the telephone: Perhaps the most powerful selling tool in your health club is sitting right there in front of you. Pick up the phone and make a call to a new potential member. This habit is vital for finding new membership leads and turning them into new members. Not every prospecting call is going to result in a new membership sale, and membership sales is not the only reason you need to pick up the phone every day. Talking to others builds your self confidence and teaches you how to properly fine-tune your listening skills. Both of those will help you meet your membership sales goals.
  • Attend a local networking event: A local networking event is a great opportunity to show the face of your health club in your local community and to meet new people. No one is there to buy anything, so don't try to sell memberships. People attending networking events are most definitely interested in making new connections, and new connections can lead to some great relationships and some great opportunities for your health club. Make time for networking events in your weekly calendar, and always be on the lookout for new ones. This opportunity is not utilized enough.

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