The Club Insider Archives: October 2024
The Health & Fitness Association
Finishing 2024 Strong!
By: Justin Cates
Justin CatesSince the March 2024 announcement of IHRSA changing its name and rebranding to become the Health & Fitness Association (HFA), thus redefining/focusing its Mission for this industry, the organization has been on an absolute roll! We have reported on numerous Association announcements and news items throughout the year since this occurred. But, the past month has been a whirlwind, and HFA will end 2024 as strong as ever, setting the stage for a grand 2025.
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"Insider Speaks"
Bad Health Club Signs - Part II
By: Mike Manning
Mike ManningImagine taking time out of your weekend to visit a health club that you have heard good things about. As you approach the front door to go in, talk to a manager, take a tour and maybe join the club, you see this sign on the door (See Photo in article). As a potential new member, what are your first thoughts? My first thoughts include...
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Uncovering New Terrain in the Ever-Evolving Fitness World
By: Nancy Trent
Nancy TrentFIT Expo 2024 once again proved itself as a premier event for fitness enthusiasts, industry professionals and wellness innovators. This year's event was packed with the latest advancements in women's athletic wear, energy drinks, snacks and even breakthroughs in pet health. Whether you're a fitness newbie or a seasoned athlete, FIT Expo had something for everyone, from interactive workouts and live demonstrations to expert-led seminars and unmatched networking opportunities.
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It Is Time to Let Our Past Fade
By: Thomas Plummer
Thomas PlummerThe standards of excellence we celebrate in the fitness industry would be considered failures in most other business models. If we consider the modern fitness era began in 1945, then after almost eighty years of opportunity, we have only touched 20% of the people in the U.S., meaning in harsh business language, 80% of the people in this country do not believe in what we offer nor are willing to support us.
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Exploring Success in Marketing & Advertising
Perspectives From iHeartMedia - Part II
By: Gary Polic
Gary PolicIn Part I of this article series on iHeartMedia (iHM), we outlined the various media available in today's marketing and advertising landscape. In Part II, we will present ten case studies and their performance metrics. Our goal is to inspire curiosity and encourage creative thinking within your marketing teams, in the hope of uncovering new marketing opportunities.
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Is Teaching Group Fitness an Individual Sport?
By: Jeffrey Pinkerton
Jeffrey PinkertonGroup Fitness is an amazing way to build community and encourage connection. It has the power to create a team-like atmosphere for your members - a shared experience driven by the collective work and comradery of the group. However, with all its potential to connect and build community, teaching group fitness can be quite the individual sport. In the freestyle model, where instructors build their own workouts and choose their own music, they act more as a solopreneur, training and getting certified on their own, making up workouts, picking playlists and practicing alone, often managing and marketing the unique brand of their group fitness experience... alone.
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Crunch Franchise Brings Facility to Apollo Beach, Florida; Announces Renovations at Two Facilities in Fort Myers
APOLLO BEACH, FL - Crunch Franchise announces the opening of Crunch Apollo Beach in Apollo Beach, Florida. The $5 million, 30,000 square-foot state-of-the-art fitness facility is located in the center of family-friendly neighborhoods and near shopping, dining, schools and the Waterset planned community. Crunch Apollo Beach will be owned by CR Fitness Holdings LLC.
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Workout Anytime's Personal Trainer Education Approved by NASM and AFAA
ATLANTA, GA - Workout Anytime, the 24/7 fitness concept with over 200 units across the U.S., announces that its Personal Trainer Education has received approval from the National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA). The NASM and AFAA approval applies to the following live training academies offered by Workout Anytime...
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26North Acquires High Growth Health Club Operator Onelife Fitness
NEW YORK, N.Y. - 26North Partners LP ("26North"), a next-generation alternatives firm founded by Josh Harris, announces it has acquired leading health club operator Onelife Fitness from Delos Capital ("Delos").
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Norm's Notes for October 2024
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 370th monthly edition of this 31+ year running club business publication I refer to as: A Labor of Love! I'm very thankful that you've tuned in again for this iteration of Norm's Notes, as I proceed on my keyboard with my longtime habit of "Telling-It-Like-It-Is!" I'm really happy that you're reading this edition, and I want to THANK YOU ALL for sticking with us every month! As usual, we have a bunch of health and fitness club business news, so please read on!
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