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About Jim Thomas

Jim ThomasJim Thomas

Jim Thomas is the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.

With over 25 years of experience owning, operating and managing clubs of all sizes, Mr. Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products.

Phone: N/A
Email: jthomas@fmconsulting.net


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Preparing Your Gym for a Comeback
May 2020 - As of this writing, many gyms across the United States are slowly beginning to relaunch their business, and others will be conducting a relaunch in the coming weeks. One thing is for sure: We're not going back to the same place we left a few weeks ago. It's a different marketplace, and it's a different economy. We will need a plan. Here are a few questions to ask yourself before you begin: (1) What are you willing to give up to hit your goals? (2) What will you have to change to hit your goals? And, (3) What will you have to learn to hit your goals? Now, here are some things to consider... Read Article...

Reasons Why Independent Health Clubs Fail
February 2011 - Starting, developing or owning a health club is a dream of many, but many times, the market place for an independent health club, fitness center or gym is very unforgiving. If you do some statistical research, you will find that less than five out of ten small businesses survive beyond their first five years. Any potential health club or fitness entrepreneur planning to invest his time, energy and savings (not to mention blood, sweat and tears) into a new fitness venture does not want to be a part of this statistic. Read Article...

Recruit Your Next Great Health Club Salesperson
November 2013 - If you wait until you are starving to eat, everything looks good and you can make some really bad choices. Filling a sales position in your gym is no different. If you wait until you have a job opening to start looking, everyone will look good to you, and you could make a costly mistake. Avoid that mistake by keeping your eyes open for gym sales talent all of the time, especially when you are not hiring. When you spot someone you feel has the specific sales talents your health club might need in the future, add that person's name to your Club Talent Bank for a better approach when you need it. Read Article...

Sell Your Health Club For More Than It's Worth
August 2013 - Is it time to go fishing? Would you like to sell your gym? This may be more challenging than you think. Nearly half of all gym owners who try to sell their business can't get it done. Read Article...

Should You Invest in Sales Training for Your Health Club Staff?
March 2012 - Health club sales training is a must for any fitness facility wishing to secure a competitive advantage in their marketplace. This has always been important, but it's even more important now than ever. The ability to sell memberships, personal training, etc. is fundamental to success in the fitness business, and the full effort of the sales team is essential. Read Article...

Ten Ways to Be a Successful Gym Owner
November 2020 - I always ask this question, "Who wants to be a success?" Of course, all hands go up. But, then, I ask, "Who's willing to do what's necessary to be a success?" Not as many hands go up. There are many reasons for this, but one that always seems to be at the top of the list is, "I don't have time." Truthfully, you don't have time not to, but remember this: When it comes to time, no one has an advantage. We all have the same 24 hours in a day, the same seven days a week, etc. Here are ten things to consider to help you be a more successful gym owner... Read Article...

The Challenge of Delegation for the Health Club Owner
January 2012 - I remember when I opened my first health club. I was hands-on with everything I did, from construction to taking a telephone inquiry. Everything was fine... until I opened health club number two. Read Article...

The Ultimate Guide to Gym Funding
March 2021 - With 2021 here, there has been great headway made towards ending the pandemic. Experts estimate that this Summer could be when our first return to normalcy happens, but what does that mean for your business? Consumers will hopefully be out in droves, spending more than ever. To capitalize on this, your gym will need to have the newest gear, technology and other resources to get consumers to come to your gym instead of a competitor. Investing in your business after a lengthy recession may not be the first thing you are thinking about. If you aren't sure about how to go about Gym Funding in 2021, keep reading this guide to ensure your business is able to expand safely and efficiently. Read Article...

Tips to Buying a Gym Business for Sale
February 2014 - Will you achieve your dreams or plans for the future by buying a gym business? Will this fit the lifestyle that you want? Buying an existing health club or gym is advantageous because both have an established member base and ongoing operations. Financing from traditional sources is also easier. Below are tips in finding the right gym or health club opportunity. Read Article...

Tips to Succeed in the Gym Business
December 2015 - One of my favorite quotes comes from Jack Welch of General Electric when he said, "If you can't dominate, don't spend your time there." Of course, all gym owners want to succeed, but many times, they are more focused on trying to compete and not dominate their marketplace. When you are forced to compete, you run the risk of becoming a commodity and are forced to compete on price. If you want to grow and dominate your market, you must know your unique selling position. Read Article...

Turn Yourself Into A Trusted Brand In Your Health Club
November 2011 - Health Club salespeople who still view themselves as an employee are in trouble in the new world of health clubs. Unless you have actual ownership in the health club you represent, you no longer have a "job" or a "career." You are now a business and the health club you represent is the platform on which you sell and market. Now, if all you want is a job, read no further. Read Article...

Use a Proven System in Your Membership Sales Presentation for Better Results
May 2008 - Read Article...

Want to Grow Your Gym? Here's How.
October 2015 - It's the most commonly asked question that I get; "How can I grow my gym?" So, whether you're just getting started or you've been around for a while, your gym must grow (there's no other option that will work). There are three things we consider when getting a new gym started or helping to get an established gym back on track. Read Article...

What Do You Need to Do As a Gym Owner?
June 2020 - One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging (and the cash register is ringing as one of my long-term clients like to say). In talking with many gym owners, I will remind them that 50% of their job is to be thinking, planning and implementing sales and marketing programs for their gym. You simply can't survive without oxygen (i.e. revenue). With that in mind, here are four tell-tale signs that help you with prospecting, marketing, advertising, lead generation and driving prospect traffic into your gym. Read Article...

What If You Are Not A Natural Health Club Salesperson?
May 2013 - I've always thought that one of my greatest assets when it comes to training health club salespeople is the fact that I was terrible at it when I first started. Nothing came natural. I had to learn it. Read Article...

When is the Best Time to Sell My Gym?
December 2019 - Many gym owners are so busy putting out fires and running the day-to-day operations of their gym that they typically do not give much consideration to this question (until it's too late). Before selling a gym, there are many factors that need to be addressed. However, if you do these things right, you can maximize the return on your gym. In a perfect world, the best time to sell a gym is when the gym is performing well and not when it is trending downwards. However, there are certain things gym owners can do to make their business as attractive as possible to potential buyers. To build value in the gym, take some time to review the following... Read Article...

Why Cutting Your Promotional Efforts Kills Your Gym
August 2015 - The biggest mistake you can make is to cut your marketing budget, or even worse, don't even have one. Marketing, advertising, promotion and branding are the lifeblood of your gym that brings in new members and other sales. A primary job function of any gym owner is to be sure the door is swinging, the phone is ringing and the email is dinging. You must continue to grow market share and avoid obscurity. Stay focused on helping people and solving problems for people. Now, before I share some tips on how to do this, many owners will say, "I just don't have time." Well, you do if it's a priority. Read Article...

Why Entrepreneurs Should Open a Fitness Business
July 2017 - If you discovered this article, you are likely an entrepreneur considering an investment in a fitness business. In the United States alone, the health and fitness club industry generates over $25.8 billion, with 55 million members. Many entrepreneurs, though, believe they need to be a personal trainer or have fitness experience to open a fitness business; however, that may not be true. Read Article...

Why Health Club Salespeople Fail
November 2010 - I see it and hear it frequently. Why do health club salespeople fail? It's a question that health club owners and managers seem to always be asking, and the primary reason that keeps health clubs asking this question is that there is not just one answer. Read Article...

Would You Like to Increase Your Online Exposure, But You Don't Know How?
October 2016 - The number one job of any gym owner is to be sure the door is swinging, the phone is ringing and the email is dinging. I think most everyone realizes this. But, it continues to be a struggle for many gym owners. They will do a social media post here and there or post some offers on Facebook, but nothing seems to work. I was speaking with a gym owner recently, and he wanted to do more. But, he asked, "Where do I get all the content to do this right?" Good question; I'm glad you asked. Here are some tips to get you kick-started with an online marketing program. Read Article...

You Sell a Membership When You Ask
July 2006 - Read Article...

Your Health Club Sales Staff Won't Change Unless You Change
August 2008 - For many years, I have been asked by health club owners and managers to change their sales staff. Perform sales magic, as I call it. The truth is... a specific health club sales training program conducted by anyone outside of your health club will have only a temporary impact, unless the management team within that health club commits itself to reinforcing the information taught during the training. Read Article...

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