Club Insider

About Gary Polic

Gary PolicGary Polic

Gary Polic is the Owner of Polic Consultants Group, LLC.

Phone: (630) 410 - 1120
Email: gary@policconsultantsgroup.com


Previous Articles

Showing 1 - 12 of 12 Articles


10 Reasons Why Successful People "Get" That Way
Are You One Of Those People?

April 2005 - Read Article...

Are You Asking Your Sales Managers The Right Questions To Grow Sales?
Part I

October 2021 - We all know the statement, "You get what you put up with in management," is a true statement. Therefore, I wanted to share a few questions to ask your Sales Manager on a consistent basis. In Part I, I will share Questions 1 - 10. Next, month, in Part II, I will complete the list with Questions 11 - 20. These questions will alert your Sales Manager to what's most important in achieving their team's sales goals... Read Article...

Are You Asking Your Sales Managers The Right Questions To Grow Sales?
Part II

November 2021 - We all know the statement, "You get what you put up with in management," is a true statement. Therefore, I wanted to share a few questions to ask your Sales Manager on a consistent basis. In Part I, I shared Questions 1 - 10. This month, in Part II, I will complete the list with Questions 11 - 20. These questions will alert your Sales Manager to what's most important in achieving their team's sales goals... Read Article...

Are You Onboarding Your New Salespeople Successfully?
March 2022 - The number one objective of this article is for you, the reader, to take a good look at your sales representative onboarding process. With that said, the war of attrition with salespeople is an ongoing battle. However, what would you say if I said, "It doesn't have to be that way!" I am not saying that the salespeople we hire are not committed; we as an industry or club sales leaders are not committed to them! Think about it. How does a Fortune 100 company launch their new salespeople into a sales production roll? Do they train them for 1 - 2 days and say, "Here's your quota... Go Get 'Em!" The true answer is NO, that is not what they do. However, is that what we do? And, if so, that is exactly WHY we have a high attrition percentage with our salespeople and/or have a low-producing sales team. Read Article...

Are Your "Skill Essentials" Guaranteeing Your Success?
June 2005 - Read Article...

Bounce-Back Strategies
September 2020 - We are in unprecedented times, and we do not know what the future will bring. It is natural to be discouraged at this time, but our industry WILL BOUNCE-BACK. WHY? Because our industry has too many stellar leaders spearheading the effort, coupled with the fact that, "exercise is the most significant factor contributing to the health of the individual," stated by the American Medical Association. People will continue to seek out clubs to work out in, because there is an inherent motivation that comes while working out with others that no online virtual fitness program available can compete with. Read Article...

Bounce-Back Strategies From The Industry's Front Lines
October 2020 - In my previous article, I listed a number of bounce-back strategies. This month, we will take a look at those strategies in action on the industry's front lines. Through testimonials from industry leaders in different clubs around the country, we will learn what they are doing to stay positive, sell, retain members and promote their brand by being more proactive, subsequently "seizing the day" and being successful one day at a time! Read Article...

Get Ready to Rumble!
An Interview With a Personal Training Expert

June 2022 - I am a firm believer in surrounding yourself with people as good or better than yourself. Well in that case, I thought to myself: "Who is the best Personal Training expert I know in my 40 years in the industry?" To answer that question, I would need to go to Polic Consultants Group, LLC's expert in that field, and his name is Victor "V-Man" Verhage. Those who know V-Man would wholeheartedly agree with me. Victor is an internationally recognized personal training educator and fitness management systems expert. He is also the owner of Victor VMan & Advisors, LLC. I am proud and honored to have him in our prestigious group at Polic Consultants. Read Article...

How to Create Strategic Partnerships in Your Community
July 2021 - Ready, Set, GO! We are back... well, sort of! Why, sort of? Because there is one question left to ask... "Are your sales teams back to networking/prospecting outside the club with a structured systematic approach?" WHY is this so critical? Only 21% of the American population works out in a gym, so where do we meet almost 80% of the population? Where they shop, dine, work, and socialize! So, the race to build relationships with your community events organizers and local retailers is back in full force. What is your game plan? Well, here are three quantified ways to increase your brand awareness and sales in your communities today... Read Article...

It Is Not WHAT You Know But WHO You Know to Grow Sales
December 2021 - We are all the experts in the "educational" piece of marketing our clubs. "You want to know WHAT to do to get the results you are looking for, then come to us!" That is the position we are all in currently when fighting for our market share. I mean, who would want to trust their fitness results to just anybody, right? But, what about relationships? The consumer buys from someone they trust and has good rapport with initially or over time. Well, then, that leaves us with the most important question, and that is WHO do you know personally in your communities that is an influencer? Read Article...

Management Mentoring Disciplines
Are You Truly Developing Your People?

August 2005 - Read Article...

Sales Leadership
Getting Back to the Basics

March 2021 - Close your club, open your club, close your club again... This has been a pandemic roller coaster of uncertainty for thousands of facilities in our industry, affecting millions of people who work in and utilize our industry's services. Finally, some real hope has arrived in the form of multiple vaccines. We all hope the kinks in the distribution of the vaccine will be worked out as soon as possible, because the sooner the people who want the vaccine actually receive it, the better it is for our industry. Because of these optimistic changes, it is time to switch gears related to sales expectations, along with continuing the strong drive for customer service and cleanliness. Read Article...

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Showing 1 - 12 of 12 Articles


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