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Attracting Talent

It's a System

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Michael GelfgotMichael Gelfgot

According to the Bureau of Labor Statistics, the U.S. unemployment rate in September of 2018 was 3.7%, the lowest it's been in the past ten years. Although that's wonderful news for the economy, as small business owners, it's been more challenging to find great people, especially if you are operating in smaller towns (5,000 - 30,000 people).

Books such as Stop Hiring Failures, 13 Fatal Errors Managers Make and How You Can Avoid Them, and Coaching Sales People Into Sales Champions are wonderful resources to use when interviewing and managing people. However, what we found to be extremely resourceful in attracting talent, in addition to the books mentioned above, was to become the company other people would be proud to work for, the kind of company that has soul, purpose, mission, and most of all, heart.

In his book, Delivering Happiness, Tony Hsieh talks about core values. He says that one of the best ways to create a culture that attracts talent is to have a set of core values that the company abides by. This not only helps everyone on staff make difficult decisions with ease, it also helps the staff better understand what the organization stands for and the type of leadership it has. We took this to heart, and with the help of our district management team, we came up with ten core values that we stood for, values that were truly at the core of our souls. We use these core values during interviews, during our day-to-day decisions and during our sales process. This is something that we are all truly proud of. Here they are:

  1. 1. Belief in Fitness. We have to lead by example with our desire to keep our own bodies and minds healthy. We will be more passionate, more persuasive, have more credibility and be better role models when we live a commitment to a wellness- based lifestyle.
  2. 2. Integrity. We must be able to support the daily decisions we make as well as the life-changing decisions we make with the same rock-solid ethical basis.

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