Club Insider

Norm's Notes for October 2019

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Norm CatesNorm Cates

Hello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 Checking In with our 310th monthly edition. YAHOO! I don't know about you, but I'm good and ready for some cool weather! Here I sit today in Marietta, a suburb of Atlanta, Georgia on October 1st, and it's 97 degrees outside! Of course, if you're in Montana today, where it snowed about three feet yesterday, you're wishing is was 90! Now... on to the rest of Norm's Notes for October 2019.

Is America a GREAT COUNTRY, or what? Hmm... hmm... hmm!!! Every day, I thank God for the blessing of being an American. Moreover, I thank God for America being a country that's helped so many other countries around the world with everything from improved medical procedures and medicines, to strong military help when they've needed it, to revolutionary developments in housing and the list goes on and on. But, I repeat: GOD BLESS AMERICA!

IF you want to truly DIFFERENTIATE your club(s) and significantly INCREASE your annual revenues, DO NOT MISS our Cover Story this month about Black Box VR. Check out the story by Justin Cates, featuring an interview with Co-Founder and CEO, Ryan DeLuca, on Page #3.

Justin and I want to welcome ZEAMO as our newest Club Insider Advertiser. Zeamo is a gym access platform for the industry, from the industry. Staying true to what gym owners actually want in a partner, Zeamo delivers unparalleled exposure to a large network of global employers and their active and eager fitness enthusiasts. It's free, easy to set up and provides a new, high-value revenue stream that doesn't compromise the retail membership growth strategies of our club partners. Learn more and get started today at And, be sure to check out the Zeamo Ad on Page #23.

I want to CONGRATULATE PAMELA KUFAHL, MARTY MCCALLEN, TINA BEBE, CRYSTAL WHEELER, JILL RAMAR and the rest of the terrific Club Industry and INFORMA Markets Teams on what may have been their best Club Industry Show ever! And, I want to express my sincere Thanks and Appreciation to all of the Club Industry folks for another terrific event. The attendance appeared to be up; the education component has grown to become more and more helpful to club owners and operators; there was a new and powerful thrust toward Medical Fitness Education; while at the same time, the Trade Show had exceptionally good traffic on day one and pretty good traffic on day two. I enjoyed the entire event, and even though I was walking around the enormous Chicago Hilton Hotel on a gimpy right hip, I made it to several events, including the Opening Reception; the morning breakfast with Keynote Speaker, SCOTT DIKKERS, Co-Founder of The Onion Magazine; and of course, the Trade Show. So, what more could I have asked for? I also took quite a few photos with my new camera, and we have produced a photo slideshow with all those photos for you to view online. Simply go to YOU may be in one of them!

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