Club Insider

The Ultimate Paid Group Training Roadmap

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Ron AlterioRon Alterio

I want to do something a little different for this month's article. After many months of writing about one of, if not the, hottest topics in the industry, Paid Group Training (PGT), I thought it would be kind of fun to create a compilation of sorts. The January rush is not that far away, and you've got a little over 70 days to make the necessary course corrections to really have a shot at driving greater engagement and revenue. As such, I have organized what I believe are the top five articles to help give you the greatest chances for success in the shortest amount of time. Each one starts with a short excerpt from the original article and is then followed by a quick link at the bottom to review the article in its entirety.

Collectively, I see these articles as your ultimate PGT roadmap. There really is no right or wrong place to begin, but for those who like order and sequence, I will start at a high level and discuss why you must be thinking about and delivering a successful PGT program in the first place. Then, I will drill down to a deeper level and unpack many of the critical moving parts to PGT, such as space, equipment, programming, how to charge, how to compensate, staff buy-in and driving more wearable sales.

Are You Still Playing "Monkey in the Middle"? Why It's Happening In Your Market and What You Can Do About It!

Remember the game "Monkey in the Middle?" A few kids, one ball and a whole lot of frustration for the one in the middle. Fast forward to today's hyper-competitive fitness markets, and everywhere you turn, it seems there is another Boutique Studio opening to your left and a High-Volume, Low-Price (HVLP) model opening to your right. Instead of just trying to win a simple game with friends, now it's your business that's caught right in the middle of a genuine fight for survival. Rather than jumping, reaching or pivoting to try and catch a simple ball, you are now forced to do everything in your power to prevent your members from jumping right over your head and right into the hands of your competitors.

In order to shift the balance of power back in your favor, it's imperative to rewind and explore the origins of how your business may have ended up "in the middle" in the first place.

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