Club Insider

Nearly 3,000 Join New Crunch Gym on Record First Day of Pre-Opening Sales

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RIVERVIEW, FL - Crunch Franchise announced that 2,915 memberships were sold for the Crunch gym opening in Riverview, Florida on the first day of its pre-opening sales period. That figure sets a Crunch Franchise record for the most memberships sold by a Crunch gym in a 24-hour period, and it comes on the heels of 1,500+ and 1,200+ day-one membership sales during July 2018 in Tuscaloosa, Alabama, and Killeen, Texas, respectively.

Crunch Riverview is expected to open in January 2019. The branch is owned by Vince Julien, Geoff Dyer, Tony Scrimale, Jeff Dotson and Kevin La Ferriere. As an ownership team, they have a combined 100+ years of industry experience and have opened more than 120 gym locations. The group currently operates fifteen Crunch clubs throughout Atlanta and Tampa.

"The results an operator gets out of pre-sale reflect what they put into it," said Scrimale. "There was not a business or a lead that we didn't touch, and it took a lot of hard work and dedication. We have a strong team, and the plan they put into place was executed flawlessly."

The 22,000 square-foot club will offer members state-of-the-art equipment and amenities including miles of cardio, a wide variety of classes, tons of free weights, group fitness studios, a functional training area with 6,000 square feet of turf, tanning and sunless spray options.

"This team did an amazing job in reaching out to the Riverview community," said Chad Waetzig, Executive Vice President of Marketing and Branding at Crunch. "We are excited about the redesign of the Crunch brand, which will bring even more fun, energy and entertainment to the member experience."

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