Many Clubs Thrived While Your Club Was Shut Down
Three Keys that COVID Holds to Building Your Wellness Wealth
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It's true. While you were closed (or maybe even still are), there were clubs that were thriving because they were producing results for their members, such as blood pressure being completely normalized, diabetes-related numbers being turned back to healthy and weight being dropped rapidly and safely.
Read that again. High BP normalized, diabetes-related numbers put into check and weight back at a health number. An essential health business provides these results and is what is needed in order to keep a person at this high state of health. Your club can be that business.
I get it, times are uncertain and your brain probably feels like mush. Your body is tired, and you're not exactly sure what to do. You're most likely doing everything from running the front desk to cleaning toilets to selling memberships. You don't have time to waste, so you'd like to know, right now, what the three keys are. Let's address that first. They are simple:
- 1. Be aware of what the facts are concerning COVID and how those facts can increase your wealth from wellness.
- 2. Believe there is a solution available that allows you to become an essential business, build new net profit streams and produce your wealth from wellness.
- 3. Provide the solution to your members and community so that your wealth from wellness can begin, immediately.
While much is still unknown about coronavirus, some things have remained consistent. Deaths and severe illness have been more rampant in older populations and among those with underlying conditions.
The term "underlying conditions" is slightly vague, and it encompasses a wide range of health issues from heart disease to COPD to diabetes to high blood pressure. But, according to the CDC, one underlying condition is emerging as a top indicator of severe effects from coronavirus: overweight and, especially, obesity.
According to the CDC, 72% of Americans are overweight or obese, meaning their BMI is 25 or higher. And, 42% are obese with a BMI over 30. Obesity is known to cause a slew of health issues, but being overweight is looking like a major reason people under 65 are having a more severe reaction to COVID-19.
Obesity was the Top Underlying Condition of Younger Patients Hospitalized in March
The Center for Disease Control and Prevention's report on hospitalization rates and characteristics of patients hospitalized with COVID-19 from the month of March showed that obesity was the number one underlying condition of patients ages 18 to 64.
For all ages combined, obesity turned out to be the second most common underlying condition among hospitalized COVID-19 patients in the study, but among the 65 and over set, it was second to high blood pressure.
Being overweight or obese often accompanies, or is the cause of, other health issues, including high blood pressure, heart disease, certain cancers and diabetes, according to the Mayo Clinic, but people under 65 are reportedly being admitted to hospitals even if obesity is their only health issue.
For patients who are diabetic, which is often linked to weight and diet, there is also emerging information that diabetes is turning out to be a common factor in patients that succumb to the virus. The Guardian reported that one-out-of four patients who died of COVID-19 in hospitals in England had diabetes after the National Health Service released new findings.
Professor Partha Kar, the organization's specialty adviser on coronavirus told The Guardian, "It is clear that people with diabetes are more at risk of dying from COVID-19. More detailed analysis is currently underway to understand the link between the two, although initial findings indicate that the threat in people under 40 continues to be very low.
You've heard that you're at high risk for severe symptoms from COVID-19 if you're 65 years or older, and now you know overweight or obesity is a key factor as well. And, maybe you already knew that chronic lung disease or diabetes or anything that has rendered you immunocompromised puts you at risk. Well, now another study shows one other underlying condition, previously known to make symptoms worse if you contract Coronavirus, can actually increase your chances of death: high blood pressure. And, a new study shows that high blood pressure is rising all across America, in an alarming way.
So, how, exactly, do you utilize the three keys? How do you take this awareness, that overweight, obesity, high BP and diabetes are high risk factors and then find the solution and apply it? My answer is "Intentional Growth." There's a universal growth tip that I like to live by... it's called "Stress and Release." Ralph Waldo Emerson put it this way...
"The mind, once stretched by a new idea, never returns to its original dimensions."
You're a fitness pro, so you of course know that, when you work out, you actually tear your muscle. And, every trainer knows that you've got to give your muscle time to rebuild. Stress and release...
Every engine can only burn so long before you have to release the pressure, change the oil, and only then, can you run it again. Stress and release...
You and your business can only withstand so much stress before you need to pull back and rejuvenate. Stress and release...
There have always been times when I've liked to cause Intentional Growth in my business. I force my business to stress, challenge my marketing, set a goal and increase the pressure so that, when the pressure is released, my business grows.
Now is a time, MORE THAN EVER BEFORE, that you need to embrace what's happening in the climate around you and cause Intentional Growth from the stress that's occurring. If you'll embrace this concept, I promise you, you will be able to release once again. You will be able to unwind, rejuvenate and relax. Yes... relax. You will be able to relax, because you'll be experiencing the profit and the purpose that comes from answering the Essential Health needs of your customers and your community.
That's how clubs that we work with continued to produce profit during shut down. How can you cause Intentional Growth in your membership?
One method is to add a system to your facility that provides proven and measurable wellness benefits, proven and measurable weight loss results and residual income streams from custom-blended products that customers sign up to purchase. I'd consider this not only a system with a solution, I'd consider this a perfect way to create Intentional Growth.
Cause Intentional Growth so that, by the end of a consultation with someone who specializes in these systems, you already have a plan. If you want to get healthy, you work out your body. You eat and do healthy things. If you want to get your membership growing in a way that will thrive, even during shutdowns, you've got to get the tools you need to make it happen.
With a Wealth of Wellness plan, you'll get those tools. You'll get proven marketing tools, based on wellness, to get more members!
We need to be honest with ourselves; time is running out. How much longer can you keep doing everything? It's time to step out of crisis mode and into solution mode. It's time to add the wellness component you know you need to add.
So, before you release for the weekend, really consider this... It's time to act. It's time to thrive, again. It's time to add wellness. We are here to help if you have questions.
Publisher's Note: See Wealth of Wellness' Ad on Page #9 of This Edition.