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2017 World Gym Convention Celebrates The Barbell With "Made Of Iron" Theme

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World GymLOS ANGELES, CA - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, gathered franchisees, vendors and partners from 11 countries for the 2017 World Gym International Convention in Las Vegas, September 6 - 9, 2017. The annual gathering was held at the Mirage Hotel & Casino in Las Vegas with attendees that included gym owners and staff from the United States, Canada, Australia, Russia, Egypt, Mexico, Brazil, India, Lebanon, Taiwan, Costa Rica and the Cayman Islands. Featuring a "Made of Iron" theme, the convention celebrated the return of the barbell, a core piece of exercise equipment integral to World Gym's signature small group training program, World Gym Athletics.

"I look forward to the convention every year, which really feels more like a family reunion," said Guy Cammilleri, CEO of World Gym. "Our global network comes to the convention to train together, learn together, support each other, share ideas and help each other improve our businesses. This year's convention was our most successful yet."

On Wednesday, the event kicked off with an opening ceremony led by Cammilleri, followed by an energizing keynote session from Boaz Rauchwerger. Rauchwerger spoke about improving attitudes, building better relationships, creating outstanding marketing ideas, and most importantly, how to keep our members and staff happy and engaged with the World Gym brand.

Following the keynote, guests attended a welcome reception, which also marked the opening of the trade show. At the trade show, World Gym owners were able to meet with a variety of different vendors highlighting their latest equipment, apparel and services. The trade show included Premier Vendors like Precor, ABC Financial and Matrix, as well as important service providers, who help with local and digital marketing, customer acquisition and member retention.

Over the next three days, franchisees had a chance to participate in different roundtable discussions and educational sessions hosted by the World Gym International team, including topics like using social media to drive sales, developing fitness programming, inspiring members to become athletes who want to train and the latest digital marketing tools with speakers from and Google.

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