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Fitness Connection Poised for Growth By Merging Management Teams

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DALLAS, TX - Fitness Connection has centralized its ownership and management team to create one, unified brand. By combining resources as one company, the group plans to accelerate growth and new store openings. Previously, the health club chain split management of its over 40 locations in Texas, North Carolina and Nevada but shared alignment on key business operations, marketing and advertising.

The leadership team has also organized the brand into a new management structure with Phil Howard appointed as CEO. Jeff Skeen, a partner in Fitness Connection and the previous CEO, is transitioning out of the role to pursue his passion of integrating fitness and healthcare.

"Over the last 26 years, I have been blessed to be an officer and owner of some of the top fitness companies, and I can say with confidence that Fitness Connection's business model is a highly differentiated value proposition in the fitness space. My association with Fitness Connection has been the highlight of my fitness career," said Mr. Skeen. "Even though I'm departing, as an investor, I'm excited that Phil is taking over as CEO and know that the company is in very capable hands."

Mr. Howard added: "Each member of our restructured management team has more than 20 years of experience in the fitness industry. I'm both humbled and honored to be surrounded by such a passionate and talented team. I would argue that this merger brings together the most talented team in our industry. Our model and products set us apart from our competitors; however, our true strength is the experience, passion and commitment of our executive team."

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