IHRSA Passport Program Grows to Over 1,000 Clubs in 35 Countries
- For this article, Log In to:
- View eVersion | Download PDF
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) recently announced that the IHRSA Passport Program has enrolled more than 1,000 health club locations worldwide. The Passport Program offers members of participating IHRSA clubs discounted guest access to a global network of health clubs when they travel, using the free TrainAway mobile app.
TrainAway, based in Copenhagen, was chosen by IHRSA to digitalize the IHRSA Passport Program earlier this year. TrainAway has partnered with more than 1,200 gyms in 35 countries on four continents and has users from more than 140 countries. In addition to English, the app is available in Portuguese, French, Spanish, Italian, German, and Russian, with more languages on the way.
"Our members like TrainAway's innovative technology and user interface," says Joe Moore, IHRSA's President and CEO. "The Passport Program enrollment has been very smooth for all involved as there is no IT integration needed, and the benefits to clubs and their members are easy to see."
"San Francisco is a very transient city with lots of people visiting the area for business or vacation. We love that the IHRSA Passport Program allows us to bring in additional revenue by giving people from all over the world the opportunity to experience our gyms," says Troy Macfarland, Director of Marketing for FITNESS SF. "Our members have found it easy to use the TrainAway app to find a gym and purchase a pass when they travel and appreciate the discount they receive because FITNESS SF is part of the program."
"The IHRSA Passport Program is invaluable to us," says Alan Leach, Chief Executive of the West Wood Clubs located in Ireland, and an IHRSA Board Member. "The IHRSA Passport Program is a great selling and marketing tool for our membership team, particularly with the corporate market. The program gives us a great competitive advantage because it adds a special exclusivity to club membership. Also, as a retention tool, it's indispensable, as members who leave us lose out on that 'exclusive' perk of being able to use other clubs when they travel." Leach also notes that the TrainAway app will be a useful tool for club operators coming to Dublin for IHRSA's European Congress in October.
To view the full article, please Log In.
If you are not a Paid Subscriber, we welcome you to Subscribe Now.