TRT Holdings, Inc. To Maintain Ownership and Reinvest In Gold's Gym
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DALLAS, TX - TRT Holdings, Inc., the majority shareholder of Gold's Gym since 2004, says that it has chosen to retain its ownership and reinvest in the iconic brand. It has brought back former Chief Information Officer, Adam Zeitsiff, to the company in a new role as President and CEO, effective immediately.
In July of 2018, TRT had announced it would explore a possible sale of the company.
"As we worked through the exploratory process of selling the brand, we continued to see growth opportunities for Gold's Gym in a number of areas within the fitness industry," said TRT Holdings President, Blake Rowling. "After carefully considering our options, we felt that we would be leaving too much value on the table by selling the company today."
As President and CEO, Zeitsiff, who held the position of CIO for Gold's Gym from 2016 to 2018, will continue to focus the company on industry-leading digital innovation, franchising and growth.
"Adam's entrepreneurial background, hands-on leadership style, passion for the fitness industry and proven ability to execute accelerated growth plans makes him the perfect fit to lead the brand's evolution going forward," Rowling said.
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