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Flex Your Social Media Muscle

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Nancy TrentNancy Trent

Some brands thrive on social media, while others consider it a necessary evil. Those brands that do social media as a chore are doing what we call "check-the-box" social media. They need to start engaging, genuinely, to thrive in today's competitive marketplace.

Social media supports the human need for social interaction. It has the ability to take a message from dozens to millions. That's power! It is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand.

Facebook, Twitter, Instagram and Pinterest are all platforms to build your reputation and increase your odds of being discovered by the masses. Use them to network and learn. Here is how:

  • The Art of Research: In a culture where instant gratification is in demand, we often make the mistake of running with our impulses. Response time on social media is fast so you need to be more prepared and methodical before you start. Like traditional marketing, disseminating a message is only effective once you know your audience. See what they look like, hear what they sound like and explore what they like before you reach out to them.
  • Linking to Followers: If you know who your customers are and who influences your customer, you know who you should be following.  Now how do you get to them? Put social and share buttons on everything you do so that people know how to find you on the platforms they check. Add it to the website, packaging, business cards, email signatures, blog posts, ads and press releases. Actively find new followers by searching similar social media handles and inviting like-minded people to join your community. Tell interesting stories, host contests, and offer giveaways and other incentives to get people to want to hear more of what you have to say. Give people consistent, quality content that keeps them informed and entertained and motivated to come back for more.

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