Club Insider

Norm's Notes for February 2020

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Norm CatesNorm Cates

Hello Everybody, this is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 314th monthly edition! My partner and son, JUSTIN CATES, and I want to Thank ALL of you for reading Club Insider! Thank you!

Is America a GREAT country, or what? One of the reasons America is great is because of men like CHARLES "CHUCK" NEWMAN, who unselfishly served America in our armed forces. Today, I want to extend my most sincere condolences to my wife, ILENA, and to her sister, CHRISTINA NEWMAN, and her Family, on the passing of Christina's beloved husband of 54 years, CHARLES "CHUCK" NEWMAN. Sadly, Chuck died on February 6, 2020 at the age of 80, after a long and very tough battle with Parkinson's Disease. Chuck was a retired U.S. Air Force Chief Master Sergeant who served America well for 29 years. Chuck met his wife, Christina, while he was serving on a U.S. Air Force Base in Germany. May CHARLES "CHUCK" NEWMAN Rest In Peace.

I'm EXCITED today! "Why are you excited about, Norm?" you may be thinking. Well, I'm excited because an AX-throwing facility has set up shop in my hometown of Marietta, Georgia! I'm not kidding. I hold here in my fingers an Atlanta Journal Constitution newspaper article with a headline that reads: "AX-throwing facility has set up shop in Marietta." You read that right! The name of the new AX-throwing shop is: American Axes. I'll keep you posted on how that turns out! WOW! Is AMERICA a GREAT country, or WHAT! Haha! I hope you have a good sense of humor so you can laugh with me about this development!

IHRSA has announced the four nominees for the IHRSA Board of Directors. They are: LORI WANG, CEO of Catic Wellness Co., Ltd, Shenzhen, China; LUKE CARLSON, CEO of Discover Strength, Bloomington, Minnesota; AARON MOORE, Director of Operations for VIDA Fitness, Washington, D.C.; and JOSE TEIXEIRA, Head of Customer Experience for SC Fitness, Lisbon, Portugal. All four will stand for election during IHRSA's annual meeting in March at the 39th Annual IHRSA International Convention & Trade Show in San Diego.

SCOTT STRATTEN, President of UnMarketing, Inc., will be one of the Keynote Speakers at IHRSA 2020 in San Diego. This should be an interesting one for sure because Stratten's consulting firm, UnMarketing, Inc., a most UnLikely consulting firm, is not your typical thought-leader. Stratten's major premise is: You need to UnLearn what you think you know in order to discover what you don't yet know. Technogym is sponsoring his IHRSA keynote presentation entitled: The New Customer Experience. I hope to SEE YOU THERE!

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