Club Insider

Seven Ways Your Health Club Can Help Members Meet Their Goals

  • For this article, Log In to:
  • View eVersion View eVersion | Download PDF Download PDF

Alexandra Black LarcomAlexandra Black Larcom

"This is it. This is the year I get healthy. I'm going to work out more and eat more vegetables!"

As a club owner, you've probably heard your members say these things at the beginning of each new year. I'd also wager that, for every member who sticks to his resolutions and goals, there are a couple who lose their way.

What if I told you there are seven ways your club could help more members meet their goals? There are! We spoke to a variety of clubs and gathered the best tips to share with you:

  1. 1. Offer a welcoming, inviting space for all members - New gym-goers can be intimidated by the club or have low self-efficacy, making them easily discouraged. Look at your club and its amenities, and determine whether your offerings meet the needs of people with obesity, a disability or an injury. Consider posting images with people of all shapes and sizes and make sure there is ample space between machines for people to pass through.
  2. 2. Provide a wide variety of options for gym-goers - Offering a variety of classes from yoga to HIIT and a variety of equipment choices from treadmills to resistance machines can help new members find what works for them or help existing members become re-engaged with something new. Check out some predictions for 2018 fitness trends in the 2017 IHRSA Club Consumer Report.

To view the full article, please Log In.

If you are not a Paid Subscriber, we welcome you to Subscribe Now.

Back to Edition