Club Insider

Embrace the Truth

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Derek BartonDerek Barton

A long time ago, I remember hearing that, if you survive five years in your own business, you've done very well. They say most businesses close before that benchmark. What amazes me are those companies that were once so successful for many decades, but today, they are a distant memory.

I'm happy to say that my long-time friend, Norm Cates, and his son, Justin, are celebrating the 25th Anniversary of Club Insider. Now THAT'S an impressive milestone, especially in the publishing business.

So, how does a publication like Club Insider not only survive but even continues to grow when others have died? What I believe is true for any successful business is the ability to embrace your own voice. To speak your own truth no matter how much it may go against the grain of others. You won't attract everyone, just the right ones, which is what you ultimately want. A successful entrepreneur tells a great story. The narrative is clear and concise and part of their DNA. They are not focused on pleasing everybody, just those who count, who eventually become loyal fans.

Think back to those days when we discussed who was "better," the Beatles or the Rolling Stones? Willie Mays or Mickey Mantle? Ginger or Mary Ann? There is no right or wrong answer, but we were passionate in our beliefs. The same holds true today. Republicans or Democrats? National League or American League? iPhone or Samsung Galaxy? The passion and debates continue.

Unfortunately, there are many people who can't handle opposing views or the truth. No matter what you stand for or believe, you're never going to change someone else's views to match yours.

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