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Club Marketing Tips For Incorporating Video

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Jim ThomasJim Thomas

The health and fitness industry is huge and continues to grow. One of the biggest challenges facing individual gym owners in such a growing and competitive industry is attracting a steady stream of new members. One of the best ways to do that is incorporating video into your marketing strategy. Consider the following statistics on user interaction with video:

  • 90% of users say product videos are helpful in the decision process.
  • 75% of online video viewers have interacted with an online video ad this month.
  • 36% of online consumers trust video ads.
  • 33% of all online activity is spent watching video.
  • Video ads increase purchase intent by 97% and brand association by 139%.

In this article, we'll discuss four ways you can use video to effectively market your fitness business.

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