Club Insider

About Justin Cates

Justin CatesJustin Cates

Justin Cates is the Publisher of Club Insider. Having been born into a club business family in 1985, Justin grew up in the health and fitness club industry. He has lived and breathed this industry for 35 years, since his own day one, and he loves it dearly. Graduating from the Terry College of Business at The University of Georgia in 2007, Justin has run day-to-day operations of Club Insider for 12 years. Justin was elevated to Publisher of Club Insider on April 5, 2020. Justin’s Dad, Norm Cates, continues to serve as Founder and Tribal Leader Since 1993.

Phone: (423) 314 - 4310
Email: Justin@clubinsideronline.com

Previous Articles

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Blair McHaney's Gold's Gyms
Making a National Brand Feel Local

June 2011 - We all know the major national and worldwide health and fitness club brands. Some are large and getting bigger, and others are coming of age. Economies of scale gives them the ability to make media buys on par with their size, keeping their brand top-of-mind in respective markets. This alone can drive traffic through their doors, both in large communities as well as small ones. Some, however, forget one important thing. Read Article...

Body Training Systems
Built to Build Your Club Business

February 2010 - A lot can be said about group fitness, and there are many views of it in this industry. Should a club go with a custom or freestyle program or should they install one that is professionally-produced and pre-choreographed? Is there an in-between route? Read Article...

Brooklyn Boulders
Building Community One Climb at a Time

June 2017 - It's a sport that has been around for years, and in 2020, it will make its debut in the Olympic Games, to be held in Tokyo. Coinciding with the sport's growth, facilities dedicated to the discipline are entering the mainstream instead of being relegated to empty, unused corners of multipurpose clubs. Among the leaders in this segment is this month's Club Insider Cover Story Subject, Brooklyn Boulders. Read Article...

BTS Launches Partnership With Augie's Quest
November 2012 - In our September, 2012 Edition, we reported that Body Training Systems (BTS) had joined MDA's Augie's Quest with the goal of raising $2 million by 2018. On November 9th, I was honored to be present for the launch of this partnership with the first "Groove for Augie" fundraiser event during the 2012 BTS Summit. Read Article...

Change By Football
December 2003 - Read Article...

Cherry Creek Athletic Club
The Evolution and Success of One of Denver's Premier Athletic Clubs

February 2017 - Change... Improvement... Evolution... It can go by any of these names. And, possibly even more so than in the general business world, within the health and fitness club industry, those who earn success do so by constantly changing, improving and evolving their craft. A classic tale of this approach, which we have documented in Club Insider numerous times, is that of Red Lerille, Owner of the world-renowned Red's, located in Lafayette, Louisiana. When it comes to improvement, his mantra is simple but absolute: Each and every month, change and improve at least one thing. Even small changes, in aggregate over time, can create an entirely new identity for a business. This month's cover story subject, the Cherry Creek Athletic Club (CCAC), located in Denver, Colorado, is another renowned facility that has evolved and created success. Read Article...

Chris Warner and Earth Treks
Climb. Play. Grow.

July 2018 - Our cover story subject this month, Chris Warner, Founder and Owner of Earth Treks, is a world-renowned mountaineer who has scaled the pinnacles of the climbing world: Mount Everest and K2. Most may think Everest is the most dangerous mountain in the world to climb because it is the tallest. However, it is actually K2 (world's second tallest) that is more dangerous with almost 30% of those attempting the climb losing their life (Everest is around 3%). As the ninth American to have scaled both peaks, Warner is truly in elite company. By comparison, only 12 Americans have ever walked on the moon! Read Article...

Chuck Richards and Team
The Story of Sunset Athletic Club

October 2016 - Chuck Richards was born and grew up in Tacoma Washington. Like so many kids, from an early age, he was active at his local Y. From the various sports and activities he participated in, he began to shine in swimming. Through high school, he focused on the sport, culminating in the honor of All American and being ranked #3 in the country. This led to a full scholarship to the swimming powerhouse, University of Indiana. Throughout his collegiate career, he was a 2-year All American and National Finalist. At that time, he was not at the Olympic level; however, upon graduation, his sports career did not end. Instead, he was pursued for the Pentathlon, a multidiscipline sport that included running, swimming, pistol shooting, fencing and riding. He began training and competing out of San Antonio in the summer of 1967. Read Article...

Cincinnati Sports Club
25 Years of Health, Wellness and Social Excellence

January 2015 - Happy New Year and welcome to 2015! To begin this hopefully exciting and successful year for our great industry, we want to share with you a story of true club success. We hope you can learn from it as well as use it as motivation while running your facility and serving your customers this year. This month, celebrating its 25th year in business, we share the story of the Cincinnati Sports Club (CSC). Read Article...

Club Fit
40+ Years of Health and Fitness Evolution

May 2016 - The task of business is a complicated one. The number of moving parts can seem infinite. We plan for everything possible, but it never works out completely to plan. Simplistically, some keys to long-term success include: Always learning from your mistakes, as well as the successes of others. Populating the business with a team of trusted and capable staff members who buy into the company's mission and values. And, doing everything ethically possible to build a customer base that loves, trusts and values your brand. Embedded within those tasks are thousands of sub-tasks that exponentially complicate things. Read Article...

Club Marketing
Then, Now, Always

February 2014 - Marketing... It's the function of business we have all turned a blind eye to at some point. We don't have the time for it. We don't have the budget for it. We will do it next year. If we build it, they will come... At least, that is what we tell ourselves. Read Article...

Club Northwest
For the LOVE of It

March 2017 - The manifestation of love is a beautiful thing. It is sometimes one of those things that can be hard to explain, yet, you know exactly what it looks like when you see it. It creates a warmth inside. It can motivate. It can be a reason for doing something as well as the end result. When you experience it, you want to share it. Even if you don't have it, you can still give it to others. Love is the fuel of purpose to create something better. At Club Northwest, love has become as powerful as currency. As a mission, love has created their higher purpose. That purpose has served to motivate and inspire. Over 20 years, that has fueled growth of a facility that is not your typical health and fitness club offering. It has become something much more for the community of Grants Pass, Oregon. Read Article...

Club One Fitness
One Mind. One Body. One Life...

April 2011 - I admit it, I am a technology junky. I love the newest gadgets; my iPhone (4), my iPad (2), this computer or that laptop. I love it all, and only in the past decade have the newest gadgets truly become affordable for the masses and not just the early adopters, with few exceptions. Yet, the quality has also gone through the roof! Read Article...

Continuing Education
The Gamechanger of a Career

July 2020 - We spend years in general and specialized education: K-12, college, post-graduate, doctoral, etc. No matter what the level we may achieve, one thing is common between all of these levels: At the time of their achievement, they are the aggregate of past knowledge. More important is what occurs afterwards. Education is not a start to finish spectrum; it is start, then never finish. Moving from education into a career, the gamechanger that will make or break the success of that career is continuing education. Within the health and fitness club industry, the number of sources that exist to enable continuing education is incredible. This month, Club Insider will attempt to provide information about a chunk of those resources. We won't be able to cover them all, but via those that will be covered, you will find even more to utilize. Read Article...

Courthouse Athletic Clubs' Fitness Coach Program
Meeting At-Risk Members Head-on

September 2010 - This month, we are very happy to bring a unique cover story to you. Typically, in our case-study cover stories, we seek to delve deep into the minds of successful club owners and operators to learn how they got there, as well as give an up close and personal view of the inner workings of their club(s). The goal is to bring valuable "in-the-trenches" information to you in hopes that some of it can help you create value in your club businesses if implemented. Read Article...

COVID-19
The Coronavirus Crisis - Part I

April 2020 - "Good Day. I hope this finds you well." If you have ever received an email or online message from me, that is my standard greeting. Over the years, I have always meant it. On the phone, I begin with the same sentiment, the first part of my call always being to see how the person on the other end of the line is doing. If you've met me in person, once again, it's the same. Every time. I admit... This has become habit. It doesn't mean I don't mean it, but it is a habit. Recently, though, it has just meant more. Now, I take a pause before writing or saying the usual. I read or listen a little bit deeper when receiving a response. Then, I respond accordingly and with conviction. Since a week or two into the COVID-19 pandemic, the Coronavirus Crisis, I have amended my usual greeting to now say, "I hope this finds you as well as can be during these times." Within that statement, I mean several things... I hope you are healthy. I hope your family is healthy. I hope your team is healthy. I hope your members (or other customers) are healthy. And, I hope your health and fitness club business is hanging in there. There's a lot that can and is going wrong within those statements because of COVID-19; thus, I hope you are doing as well as can be during these times. Wherever you are, whatever you are going through, know that you are not alone. Read Article...

COVID-19
The Re-Opening

May 2020 - Here we are... one month deeper into the COVID-19 pandemic, the Coronavirus Crisis. How many months will there be? Now, a month later, some things have changed; other things remain the same. The case count and death toll has become numbing. At the end of each number, though, is a real person and other people touched by the loss, whether family, friends or co-workers. If you're like me, you have pinched yourself at least a time or two to make sure this is real. Unfortunately, yes, this is real, and we are living it day after day. Albeit a "new normal," when will we see "normal" again? Read Article...

COVID-19: The Re-Opening
Key Information From The Industry's Front Lines

July 2020 - Those who have fought say, "War is hell." Every day is a struggle. Those countless days end up in new battles. Every battle can have a decided effect on the outcome of the war. The seemingly endless cycle continues. But, one day, there is a breakthrough, and it leads to victory. Make no mistake about it. The COVID-19 Pandemic is war. But, unlike previous wars, it is not with a people, a country or an ideology. In this case, it is against something insidious, a virus unlike anything seen in over a century. And, in that, more so than in our lifetime, the world is together in terms of hope and determination to overcome an enemy. At local levels, though, the tactics are different, but the goal is the same. Within the overall theater of this war, because of the nature of the enemy, life must go on. It won't go on normally, but it must go on. And, the key to that is the information needed to keep people safe. Read Article...

Curt Beusman
One of a Kind!

November 2010 - Think of the phrase, one-of-a-kind. Think of the words, genius and fortunate. Sprinkle in a great sense of humor and a sterling personality, and you'll have the ingredients to describe the people person that is Dr. Curtis Beusman. Read Article...

David von Storch
An Entrepreneur Building the VIDA Fitness Brand!

September 2013 - Being an entrepreneur is challenging, exciting, frustrating, fulfilling and FUN. Actually, a hundred other words could help describe what being an entrepreneur is like, and that is why anyone who is an entrepreneur has selected that path for their life's journey. As an entrepreneur, almost anything can happen from day to day. Adapting to change is the name of the game, and even then, business survival is not always certain because there are so many factors at play. Read Article...

Doug Ribley and Akron General Lifestyles
Health and Wellness Defined By The Medical Fitness Difference

June 2013 - In the day-to-day pursuit of new members and the retention of current members, it is easy to lose sight of a more overarching, and nobler goal, the betterment of the communities we serve. Am I saying that maximizing revenue, minimizing expenses, and thus, growing profit is irrelevant? Absolutely not, but maybe we are thinking about things in the wrong order. Read Article...

Dr. Gerry Faust
Doctor of the Grand Problem Solving Event - Part I

July 2016 - Almost ten years ago, when I was graduating from college, I learned something very important: My time as a student was not over. In fact, it was just beginning, and the skills I learned during my 16 years of education were merely to prepare me for the ultimate study, that of life and business. To be successful in any medium, you must never relent in your passion to learn and improve. Without such passion, then what you are doing might not be the right thing for you. Within the health and fitness club industry, the tools for that commitment to excel beyond what you already know into the realm of what you can know are numerous. This month, Club Insider is truly honored and pleased to present the story of Dr. Gerry Faust, who is responsible for several important tools that many of the true greats in our industry have been utilizing for years. Read Article...

Dr. Gerry Faust
Doctor of the Grand Problem Solving Event - Part II

August 2016 - In Part II of the story of Dr. Gerry Faust, we will conclude the in-depth interview with Dr. Gerry Faust, in which we will discuss his consulting experiences and diagnostic tools, learn about his years of public speaking and hear directly from two of his long-time clients: Carol Nalevanko, President of DMB Sports Clubs/Village Health Clubs and Spas, and Mark Stevens, Executive Vice President of The Houstonian Club and Spa. Read Article...

Dr. Kenneth Cooper
Reminiscing About 50 Years of Aerobics

April 2018 - It was April, 1968, 50 years ago this month, that the book Aerobics, written by Dr. Kenneth Cooper, was released. Today, what we take for granted as fact in this field was a revolution at that time. There were critics and supporters, but time eventually proved the Aerobics concepts and tests, as well as its supporters right, changing the landscape of physical fitness in the United States and around the world. The first edition of Aerobics sold 6 million copies, and including future editions, the total sold now stands at around 30 million. Dr. Cooper also went on to write 18 more books throughout his career, which is still going strong. Read Article...

Dr. Kenneth Cooper Honored At Club Industry
And, an Interview With Dr. Cooper About Obesity in America

November 2008 - On October 16th, Dr. Kenneth Cooper, "the Father of Aerobics" and Founder of the Cooper Aerobics Center, was honored by Club Industry with its Lifetime Achievement Award at its yearly show in Chicago, IL. Read Article...

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