Club Insider

About Casey Conrad

Casey ConradCasey Conrad

Casey Conrad has been a consultant in the health and fitness club industry for over 30 years. She has written numerous sales and marketing books and has been a featured presenter in 24 countries. Most recently, she has been contracted as the Northeast Regional Director for BEMER, USA.

Phone: N/A
Email: CaseysHealthClubTraining@yahoo.com


Previous Articles

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Successful, Long Term, Happy Salespeople?
December 1994 - Read Article...

Taking Your Marketing Efforts to the Next Level
Part I

October 2000 - Read Article...

Taking Your Marketing Efforts to the Next Level
Part II

November 2000 - Read Article...

Tap Into Customer Emotions
May 1994 - Read Article...

Tapping the Niche Market
August 2017 - I was introduced to the slogan, "You get rich in the niche," in 2006 while attending a 3-day marketing course in Los Angeles held by Mark Victor Hanson. If you don't recognize the name, he is the co-author of the brand, "Chicken Soup for the Soul," which started out with a single book that offered inspirational stories submitted by others and put into a collection. That book became a series that has now sold more than the Bible! The books morphed into a brand that included food items, pet items, clothing and more. Read Article...

The Power of a Sales Experience!
October 2016 - I'm almost laughing while the thought is typed into words, "What would it take to create a sales experience with a club prospect who successfully closed the sale but also left such a powerful, lasting impression that he bragged about it to his friends and family?" It's an interesting thought. Whatever possessed me to ask such a left-field question? I recently found myself the recipient of a cruise on the Disney Dream. Read Article...

The Real Truth About Social Network Marketing
Part IV

February 2011 - If you're like most club operators, no doubt you have begun using social network vehicles like Facebook and Twitter. If you haven't begun, then you have probably thought to yourself at one time or another that you need to. Let's face it, we've all had conversations with others who tell us, "Man, you need to be on Facebook, Twitter, MySpace, Linkedin..." or some other social site. Read Article...

The Sales Professional's Checklist
September 2019 - If you are in fitness sales, you probably have had a friend or family member ask you, "When are you going to go get a 'real' job?" Thirty-three years ago, my father asked me the same question after I left the international business job that reflected my degree but I was miserable doing. For years, I would get the same question at family holidays. Although the health and fitness club industry was much less of a "profession" back then, the question and the insinuation that selling club memberships wasn't a "real" job really angered me. Ironically, I was putting in more hours as a fitness salesperson than I was as an International Trade Specialist! Read Article...

Training Your Sales Team Year Round
Part I

October 2005 - Read Article...

Training Your Sales Team Year Round
Part II

November 2005 - Read Article...

Training Your Sales Team Year Round
Part III - Increasing Sales With Accountability Tools

December 2005 - Read Article...

Tribe Selling
October 2018 - I know, it sounds funny to say, "Tribe Selling," but looking closely, one realizes that all financially successful industry trends have a "tribe" element. Webster's Dictionary defines a tribe as, "A group of persons having a common character, occupation or interest." Less formally, and often referred to regarding social media messaging, the saying, "Find your peeps," is used. This expands the tribe definition to not just an interest but more a similar mission or cause, something that impassions and inspires a group. Read Article...

Tuning Up Your Sales Team this Fall
October 2012 - As the leaves begin to fall across much of North America, clubs are returning to normal traffic patterns with both members and guests. Soon, the New Year will be upon us and the flood gates will open. This makes fall the perfect time to evaluate your sales team's performance and sharpen your skills. Read Article...

Turning "Traditional" into Internet Marketing
Part III

December 2010 - In the previous two parts of this article series, we discussed both the goals and theories behind internet marketing as well as giving you specific web strategies to utilize. This article will discuss how you can (and must) turn every "traditional" marketing effort into one that leverages the power of the internet. Read Article...

Wellness Vs. Fitness:
Do You "Get" the Difference?

June 2016 - It's 2016, and there are more fitness facilities in any given market than ever before. Americans are more obese and overweight than any other time in history. The United States ranks as one of the highest in the western world for all chronic diseases and spends more on prescription drugs than do ALL the people of Japan, Germany, France, Italy, Spain, the United Kingdom, Australia, New Zealand, Canada, Mexico, Brazil and Argentina... COMBINED! Still, only about 16% of the U.S. population are members of commercial health and fitness facilities. Furthermore, it's clear that our citizens aren't foregoing a facility because they are doing it on their own. Read Article...

What I Learned Visiting Your Club
Part I

October 2009 - "Discovery is the fuel for competitive advantage," so says Jay Abraham, a world famous marketing Guru and a mentor of mine. Well, there hasn't been a single club operator that I've spoken to in the last year that wouldn't jump through hoops to discover a competitive advantage --any advantage-- in this difficult economic time. Read Article...

What I Learned Visiting Your Club
Part II

November 2009 - This is the second part of an article that I began in last month's Club Insider, reporting on my near cross-country trip throughout the United States this summer visiting 36 different health clubs. My objective was to discover what was giving the clubs I visited a competitive advantage in a difficult economy. Read Article...

Why Health Clubs Are Missing the Weight Loss Opportunity!
December 2007 - Read Article...

Working Missed Guests Leads Correctly Will Give Your Club A Boost In Fall Sales
August 1999 - Read Article...

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