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About Jim Thomas

Jim ThomasJim Thomas

Jim Thomas is the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.

With over 25 years of experience owning, operating and managing clubs of all sizes, Mr. Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products.

Phone: N/A
Email: jthomas@fmconsulting.net

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Tips to Buying a Gym Business for Sale
February 2014 - Will you achieve your dreams or plans for the future by buying a gym business? Will this fit the lifestyle that you want? Buying an existing health club or gym is advantageous because both have an established member base and ongoing operations. Financing from traditional sources is also easier. Below are tips in finding the right gym or health club opportunity. Read Article...

Tips to Succeed in the Gym Business
December 2015 - One of my favorite quotes comes from Jack Welch of General Electric when he said, "If you can't dominate, don't spend your time there." Of course, all gym owners want to succeed, but many times, they are more focused on trying to compete and not dominate their marketplace. When you are forced to compete, you run the risk of becoming a commodity and are forced to compete on price. If you want to grow and dominate your market, you must know your unique selling position. Read Article...

Turn Yourself Into A Trusted Brand In Your Health Club
November 2011 - Health Club salespeople who still view themselves as an employee are in trouble in the new world of health clubs. Unless you have actual ownership in the health club you represent, you no longer have a "job" or a "career." You are now a business and the health club you represent is the platform on which you sell and market. Now, if all you want is a job, read no further. Read Article...

Use a Proven System in Your Membership Sales Presentation for Better Results
May 2008 - Read Article...

Want to Grow Your Gym? Here's How.
October 2015 - It's the most commonly asked question that I get; "How can I grow my gym?" So, whether you're just getting started or you've been around for a while, your gym must grow (there's no other option that will work). There are three things we consider when getting a new gym started or helping to get an established gym back on track. Read Article...

What If You Are Not A Natural Health Club Salesperson?
May 2013 - I've always thought that one of my greatest assets when it comes to training health club salespeople is the fact that I was terrible at it when I first started. Nothing came natural. I had to learn it. Read Article...

When is the Best Time to Sell My Gym?
December 2019 - Many gym owners are so busy putting out fires and running the day-to-day operations of their gym that they typically do not give much consideration to this question (until it's too late). Before selling a gym, there are many factors that need to be addressed. However, if you do these things right, you can maximize the return on your gym. In a perfect world, the best time to sell a gym is when the gym is performing well and not when it is trending downwards. However, there are certain things gym owners can do to make their business as attractive as possible to potential buyers. To build value in the gym, take some time to review the following... Read Article...

Why Cutting Your Promotional Efforts Kills Your Gym
August 2015 - The biggest mistake you can make is to cut your marketing budget, or even worse, don't even have one. Marketing, advertising, promotion and branding are the lifeblood of your gym that brings in new members and other sales. A primary job function of any gym owner is to be sure the door is swinging, the phone is ringing and the email is dinging. You must continue to grow market share and avoid obscurity. Stay focused on helping people and solving problems for people. Now, before I share some tips on how to do this, many owners will say, "I just don't have time." Well, you do if it's a priority. Read Article...

Why Entrepreneurs Should Open a Fitness Business
July 2017 - If you discovered this article, you are likely an entrepreneur considering an investment in a fitness business. In the United States alone, the health and fitness club industry generates over $25.8 billion, with 55 million members. Many entrepreneurs, though, believe they need to be a personal trainer or have fitness experience to open a fitness business; however, that may not be true. Read Article...

Why Health Club Salespeople Fail
November 2010 - I see it and hear it frequently. Why do health club salespeople fail? It's a question that health club owners and managers seem to always be asking, and the primary reason that keeps health clubs asking this question is that there is not just one answer. Read Article...

Would You Like to Increase Your Online Exposure, But You Don't Know How?
October 2016 - The number one job of any gym owner is to be sure the door is swinging, the phone is ringing and the email is dinging. I think most everyone realizes this. But, it continues to be a struggle for many gym owners. They will do a social media post here and there or post some offers on Facebook, but nothing seems to work. I was speaking with a gym owner recently, and he wanted to do more. But, he asked, "Where do I get all the content to do this right?" Good question; I'm glad you asked. Here are some tips to get you kick-started with an online marketing program. Read Article...

You Sell a Membership When You Ask
July 2006 - Read Article...

Your Health Club Sales Staff Won't Change Unless You Change
August 2008 - For many years, I have been asked by health club owners and managers to change their sales staff. Perform sales magic, as I call it. The truth is... a specific health club sales training program conducted by anyone outside of your health club will have only a temporary impact, unless the management team within that health club commits itself to reinforcing the information taught during the training. Read Article...

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