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About Jim Thomas

Jim ThomasJim Thomas

Jim Thomas is the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.

With over 25 years of experience owning, operating and managing clubs of all sizes, Mr. Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products.

Phone: N/A
Email: jthomas@fmconsulting.net


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How To Be Great At Gym Membership Sales
October 2014 - Are you a gym owner and would you like to improve the sales performance in your club? Are you a membership salesperson or personal trainer that would like to improve your sales performance? I think most would say yes to these questions. However, we continue to see many gyms and individuals struggle to improve their membership sales numbers. Read Article...

How to Close a Gym Membership Sale At Anytime, Under Any Circumstances
June 2015 - You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years; things change, but the expectation of sales production remains. Here are some tips to help you make the membership sale no matter what the circumstances... Read Article...

How to Develop a Fitness Center Business Plan
May 2017 - Running a gym or fitness center is a dream for many people. The work is rewarding, and you are your own boss. However, having success is harder than many people realize. Although your work is important, you must make a profit when running your business. Developing a fitness center business plan will take some work. But, it is well worth the effort because it should become the road-map for your business. If you want to have success running a fitness center, you need to follow three key principles... Read Article...

How to Get More Prospects to Visit Your Website
(And, it's probably not what you think)

May 2018 - I speak to gym owners all the time who are seeking more website visits and more leads from their website. The key here is to create internet density and visibility. You simply need to be everywhere your prospect may look. Now, this is not meant to be all-inclusive, but it is a good starting point for most gyms. Here are five things you can do immediately to improve the branding of your gym and increase exposure. Read Article...

How to Improve Sales at Your Fitness Center
January 2019 - Owning a fitness center or gym can be a great investment and career choice as it can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I continue to work with many gym owners that continually say, "I thought it would be easier than this." When evaluating their business, it will many times come down to simply a failure to properly understand and implement sales and marketing strategies. When you are looking to improve your sales efforts at your gym, here are a few tips that can be followed that will provide an immediate return... Read Article...

How to Improve Your Health Club Business
March 2013 - Whether it's just you working at your gym or you have many employees, the reality is that you either get better or you get worse. Nothing stays the same. The business of your health club is either trending up or it's on the way down. Read Article...

How to Make Better Decisions on Behalf of Your Health Club
July 2011 - I received a call from a health club owner recently. This call was a bit different. I spoke to this same health club owner about 18 months ago. It seems he has gone backwards since we last spoke. The primary reason we never engaged before was he simply couldn't make the decision. But now, he was ready (or so he said). Read Article...

How to Navigate Change Amid COVID-19
April 2020 - While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work and courage. Don't just sit and wait; develop a strategy, so that when this is over, you're prepared to advance. Here are some thoughts on what needs to be done now... Read Article...

How To Own A Gym Business
From Dream to Reality

August 2019 - Is owning a gym business in your future? At one time or another, nearly every employee dreams of owning a gym. Perhaps you're tired of all your hard work ending up helping someone else achieve his entrepreneurial success, or you may fear losing your job in a weakened economy. Whatever your motivation, the compulsion to own a gym is strong in many people, but the risk involved in turning that dream into reality has, all too often, acted to derail even the best-laid plans. Read Article...

How to Recognize Opportunity For Your Health Club
June 2011 - I was in a meeting with a health club owner recently. It was an owner who was going through some difficult times. In analyzing his business, he determined that "it is what it is." Read Article...

How to Reverse Decline and Restore Stability to your Health Club, Fitness Center or Gym
May 2011 - Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. Read Article...

How to Skyrocket Sales in Your Gym Immediately!
March 2018 - Do you have a quality gym but are having difficulty getting more people to join? I've found that the solution to getting more people to join can be very basic. There are many little things that can be adjusted to make the membership sales process more effective. Here are a few thoughts I can share with you to increase your membership sales immediately. These methods will work regardless of what your dues are or what system you are using to sell. That's the simplicity of this! These strategies can make a huge difference in your gym sales production if you just apply them. Read Article...

How to Spot a Potential Star Health Club Salesperson
July 2007 - Read Article...

How to Succeed in the Gym Business
January 2018 - Will your gym business thrive, or will it join others that have faltered along the way? Although you work hard at your club each day, there is unfortunately no magic formula to eliminating all the risks associated with operating and profiting from all your efforts. You can improve your chances of success, however, by surrounding yourself with good planning and expertise from dozens of other business owners who have been there before you. Here are some basic rules to make sure your gym grows and prospers... Read Article...

How to Succeed in the Health Club Business
April 2007 - Read Article...

Increase Health Club Sales (Starting) Today!
October 2010 - That's what everyone wants, right? Do you have a plan in place to get this done? Would you like to dramatically increase your sales in your health club starting today? Well, you can start to focus some of your club sales efforts on enticing your current club members to buy again. Read Article...

Management Mistakes All Gym Owners Make
June 2012 - Actually, we see these mistakes in many situations... by first time and veteran health club owners. When you're running a gym for the first time, you're bound to make a few management mistakes along the way. Since gym owners are typically experts in the field of fitness, they will many times get caught up in the technical aspects of the gym, rather than developing strategies to manage and grow it. Read Article...

Managing Staff Behavior In Your Health Club
April 2011 - As an owner or manager, you already know the type of staff behavior you want to see under your leadership. Since all staffers have free will, it will take some careful planning to turn the staff into the kind of team that will thrive and work well in a health club environment. Hard work, dedication and a passion for fitness will help develop the team spirit and staff behavior that makes your health club thrive and survive in a time when many health clubs are struggling. Read Article...

Mistakes Made By Gym Sales Managers
December 2012 - Gym sales managers in the fitness industry need to be leaders. Knowing how to inspire, motivate, coach and hold membership salespeople accountable for their behaviors is the foundation for improving membership sales in your gym. Many times, the skill set for success as a sales manager is not the same as skill sets for successful salespeople. Read Article...

New Member Prospecting in Difficult Times
December 2008 - How is traffic in your health club? Better or worse than it was 12 months ago? In clubs that we have been working with across the USA, we are finding that traffic flow is down... and it's not for the reasons you might think. Read Article...

Preparing to Sell Your Health Club
July 2013 - Have you thought about it? Is that time coming? Is it time to go fishing? We work with many potential buyers of health clubs as well as current gym owners who would like to sell. If your business is in good shape, now is a good time to sell as there are buyers but not enough gym inventory to go around. Read Article...

Preparing Your Gym for a Comeback
May 2020 - As of this writing, many gyms across the United States are slowly beginning to relaunch their business, and others will be conducting a relaunch in the coming weeks. One thing is for sure: We're not going back to the same place we left a few weeks ago. It's a different marketplace, and it's a different economy. We will need a plan. Here are a few questions to ask yourself before you begin: (1) What are you willing to give up to hit your goals? (2) What will you have to change to hit your goals? And, (3) What will you have to learn to hit your goals? Now, here are some things to consider... Read Article...

Reasons Why Independent Health Clubs Fail
February 2011 - Starting, developing or owning a health club is a dream of many, but many times, the market place for an independent health club, fitness center or gym is very unforgiving. If you do some statistical research, you will find that less than five out of ten small businesses survive beyond their first five years. Any potential health club or fitness entrepreneur planning to invest his time, energy and savings (not to mention blood, sweat and tears) into a new fitness venture does not want to be a part of this statistic. Read Article...

Recruit Your Next Great Health Club Salesperson
November 2013 - If you wait until you are starving to eat, everything looks good and you can make some really bad choices. Filling a sales position in your gym is no different. If you wait until you have a job opening to start looking, everyone will look good to you, and you could make a costly mistake. Avoid that mistake by keeping your eyes open for gym sales talent all of the time, especially when you are not hiring. When you spot someone you feel has the specific sales talents your health club might need in the future, add that person's name to your Club Talent Bank for a better approach when you need it. Read Article...

Sell Your Health Club For More Than It's Worth
August 2013 - Is it time to go fishing? Would you like to sell your gym? This may be more challenging than you think. Nearly half of all gym owners who try to sell their business can't get it done. Read Article...

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